Co-Branded Promotions

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TVS - Reebok Promotion 2009 / 10

When two brands share a similar TG and a common Brand Ambassador magic can be created Creatigies stitched partnership between Reebok India and TVS where the concept helped to leveraging the strengths of both Brands across a common denominator.

 

A tentative experiment began with the TVS – Reebok “ STYLE “ promotion, where the biker was Rewarded with a  sporty Reebok windcheater, something every Biker dreams of and wants to own.

 

The promotion grew from a Regional footprint to a National one, creating success for both brands.

The riders also had the chance to win Lenovo Laptops, Fastrack watches, and Motorola mobiles.

 

This was followed up the next season with STYLE-2 with watches and sunglasses adding to the riders style, the second leg of the promotion made it an even bigger success.