Creatigies gets The Yoddhas of UP Yoddha more fit and stylish with Lifelong fitness and lifestyle products.

Lifelong logo presence on the sleeve of the UP Yoddha player jersey.

Creatigies and Radio Mirchi envisaged and implemented ‘Sapno Ki Azadi’ campaign for Modicare (one of India’s leading Direct Selling Companies) across 6 cities covering 18 colleges and 18 RWAs.

Sapno Ki Azadi is about financial freedom for women from all walks of life, be it college going young women to new mothers to housewives.

The campaign is a mix of On Air (Radio) and On Ground (Colleges & RWAs) integrations and cross promotions.

On the 10th of August, a new idea was born, giving a huge platform, and making even the ‘buzziest media’ buzz more with the ‘real heroes’ of Social Media being saluted, and honoured, The LLOYD OUTLOOK SOCIAL MEDIA AWARDS is here to stay.

The motive behind the award is to recognize and reward the outspoken, the outstanding, and the outliers of the social media universe, who have added to the depth and diversity of the discourse with their initiatives and interventions. This will further acknowledge stellar work by individuals, brands and corporations across a range of categories: from politics, policy and public services, to film, food and fashion-and travel, sports and more.

Working closely with Outlook in giving shape to OSM Awards is a proud moment for Creatigies and yet another testimony to the fact that innovation is the key driver in all that what we do. LLOYD as the Title sponsor, and together with Outlook in the endeavour to create a Marquee initiative in the Social Media and digital space.

Global watch giant Timex announced its association with three Gold Label marathons as the timing partner and official watch for all races in India. These are Standard Chartered Mumbai Marathon, the TCS World 10 K Bangalore race and the Airtel Delhi Half Marathon.

Brand Timex has always stood for high energy and youthfulness, especially with an outdoors and sporty outlook. This was a perfect opportunity for the brand to dominate a segment, and move it into racing and lifestyle. The fact that the Timex team felt excited by the opportunity was the perfect kickoff.

Creatigies designed the joint promotion between The Mobile Store and Reebok, where a Reebok Watch worth Rs. 2,599/- Free was given with Samsung Smart phones worth Rs. 15,000/- and above.

Reebok India got connected with Sri Lanka Cricket to be the outfitter of the national cricket team. Reebok has taken on the mantle to provide the entire team with state-of-the-art apparel, footwear and equipment to empower the team to fulfil its real potential.

Creatigies created Timex Countdown to the World Cup 2011 in Mid-Day
Leveraging the excitement around 2011 world Cup, the Timex countdown meter on the Mid-Day masthead enabled Timex to leverage the association with CWC and showcase special edition 2011 world cup collection.
The initiative encouraged readers to participate in the contest through SMS and win the special edition watch.

When two brands share a similar TG and a common Brand Ambassador magic can be created Creatigies stitched partnership between Reebok India and TVS where the concept helped to leveraging the strengths of both Brands across a common denominator.

A tentative experiment began with the TVS – Reebok “ STYLE “ promotion, where the biker was Rewarded with a  sporty Reebok windcheater, something every Biker dreams of and wants to own.

The promotion grew from a Regional footprint to a National one, creating success for both brands.

The riders also had the chance to win Lenovo Laptops, Fastrack watches, and Motorola mobiles.

This was followed up the next season with STYLE-2 with watches and sunglasses adding to the riders style, the second leg of the promotion made it an even bigger success.

Where style meets substance

Under the aegis of the FDCI, India’s leading Fashion body, the first and most unique Menswear Fashion Event Showcasing the best talent in the country was launched in 2009.

Cementing India’s position as the 4th fashion capital for menswear in the world, Van Heusen Mens Week was high on style with the event showcasing the very best of Indian Menswear designer talent

Sponsors:

2010:  Van Heusen, Maruti Suzuki SX4, Kingfisher Premium,  Airtel Champions League Signature, Fly Kingfisher, Hindustan Times.

2009: Van Heusen, Ray-Ban, Whyte & Mackay, Kingfisher Premium,  Fly Kingfisher, Honda Jazz, Wrigley’s Orbit.

Each Sunday, The Hindustan Times Brunch magazine, profiles a celebrity / personality from the world of Sports, Entertainment, Films, and Business etc.  Interesting facts that allow the reader to get under the skin of the celeb, and know what the real person is all about.

Leveraging Reebok’s philosophy the branded content idea was suggested by Creatigies and readily agreed to by Reebok.

The interactivity through the “ I am what I am”  contest: actually makes readers go through the content and get involved with the editorial, creating ‘stickiness’ on the page and value for both the magazine and the brand.

One of the longest running innovations by Creatigies, the Reebok – Brunch partnership ran for 3 years, and has became an integral part of the Sunday HT magazine, with more than 15,000 sms involvements each week.

Personal Agenda © HT Media Ltd.

Creatigies marketed HT City Delhi Shopping Festival 2009-10, the biggest shopping festival in Delhi NCR.
The 6-Week Festival saw huge ground, retail and print promotion.
Creatigies got on-board LG as the Title Sponsor and other sponsors in DYT, General Motors, DYC, Titan and TVS.
Besides branding across various formats, brands were delivered tailor-made activations at the participating outlets.

Reebok Jr had a task ahead.

To communicate with the “junior – Target Group” in an innovative and low cost way.

Boost on the other hand wanted to further reinforce it’s Energy platform.

The brand ambassador was the common link, MSD, and the 120 stores pan India, took the promotion to a different level.

With innovative in store communication, specially created co branded items like Bats and sippers, the promotion was a great success for both brands

A true WIN – WIN situation that rewarded the consumers as much as the Brands.

For the first time, the ‘India’ chapter was added in 2008, to the Miss India Worldwide pageant.
The Contest was open to young unmarried Indian women of Indian citizenship and between 17 – 27 years of age.

The winner of the Miss India Worldwide – India contest was India’s official entry to the Miss India Worldwide pageant and also went to win the Worldwide title in South Africa, 2008.

HT Media partnered with the Miss India Worldwide organization to create & produce this global event property in India, while Creatigies assisted HT Media in the marketing of the event.
Past winners of the contest include Ruby Bhatia and Kamal Sidhu

Creatigies helped market the event.
Sponsors & Partners
Miss Players, Mary Kay, NDTV Good Times.
MIWWI © Tijori Entertainment and Kaleidovision

To connect well with the target group for Reebok Jr., Creatigies put together a marketing / communication opportunity for Reebok with a tie up with Navneet notebooks. The specially created series of notebooks featuring Reebok brand ambassadors MS Dhoni, Yuvraj Singh and Allen Iverson were launched.

Promoted through the wide network of Navneet’s distribution network, the books became a collector’s item for the target group. A specially designed pack with a Dhoni poster made the set of books irresistible to the young ones.

An event organized by Services International brings together a body of designers who are the leading lights from the sub continent fashion world. Some of them have also established themselves in the very competitive international scenario.

Creatigies, as the marketing partners of Bridal Asia brought on board sponsors such as Centurion Bank of Punjab, Lenovo, Nokia, Kaya Skin Clinic and Chivas.

Bridal Asia © Services International