Touted as Asia’s Largest Bollywood Music Festival, BMP curates experimental Bollywood Music through Bollywood’s biggest headliners for South Asian Hindi speaking digital audiences globally. In its fifth season, the Bollywood Music Project took place in Mumbai on December 20-21, 2019 where over 60 of the biggest names in Bollywood Music including along with other musicians performed to a crowd of over 20,000 people in a multi-stage, multi-genre format.
Creatigies was instrumental in getting Cup Noodles on board as a Co-Sponsor of the musical extravaganza.

The first edition of the festival Social Nation, brought together the content creators across various digital platforms and their millions of fans. The creators performed for their fans across various genres like music (Hiphop, EDM, Bollywood, Indie, Rock etc), slam poetry, sketches, dance, comedy, roast sessions, motivation speeches and storytelling etc in a two day festival format with fan engagement, meet and greets and experiences at the helm of it.

Mumbai- 19th (Sat) & 20th (Sun) October 2019
Venue: Jio Gardens, Mumbai

Creatigies was instrumental in getting Nissin Cup Noodles on board as a Co-Sponsor of the festival where the brand got to leverage the strength of these iconic Influencers and connect with the perfect TG pre and post-the event.
Cup Noodles astonishing sales during the event was the icing on the cake.

Social Nation © Event Capital

Creatigies stitched together the Suzuki GIXXER and October Movie association featuring Varun Dhawan and debutant Banita Sandhu.

Suzuki Gixxer was integrated at various poinCreatigies stitched together the Suzuki GIXXER and October Movie association featuring Varun Dhawan and debutant Banita Sandhu.

Suzuki Gixxer was integrated at various points throughout the movie and was Varun’s ride of choice.

The movie is helmed by Shoojit Sircar and produced by Rising Sun Films.ts throughout the movie and was Varun’s ride of choice.

HTC India tied up with Cinepolis Cinemas across the country to promote their new products through on-screen and off-screen. In total 21 cities, 43 multiplexes and 234 screens across the country.

The promotion was for 26 weeks. 10 sec special animation slide with voice over just before the start of the movie saying “Keep your phones on silent mode” was well appreciated by the movie lovers. On-screen a 20 sec HTC TVC was shown before the start of the movie. The promotion was also through digital screens and static screens at the multiplexes.  HTC branding was also on Cinepolis website and facebook page.

HTC display zones at 41 multiplexes to display the various mobile phones.  Trained technicians/promoters were deputed at each of the display zones to explain the phone features etc to people coming to the display zone to enquire about the phones.

Creatigies stitched a tailor made plan for NISSIN CUP NOODLES across select PVR Cinemas pan India for a period of 6 months starting July, 2016 covering 5 cities and 141 screens across 55 cinemas.

The promotion plan covered running of NISSIN CUP NOODLES TVC, digital plasma slide, banner on the PVR website and  presence through digital screens across the chosen cinemas. Nissin also sold Cup Noodles through the 55 cinemas for the entire duration of the partnership.

Lloyd was the presenting sponsor of movies such as Singh is Bliing, Loham, Prem Ratan Dhan Paayo and Spectre. The promotion plan covered running of LLOYD TVC , trailer mash up with opening and closing credits to LLOYD, listing ads with logo presence in the news paper, banner on PVR website and  presence through digital screens across the chosen cinemas. It was also followed by a special screening of Spectre for Lloyd guests at the PVR Director’s Cut.

Creatigies conceived launch of special Music CD as a give-away with Aircel postpaid connection comprising of MS Dhoni’s favourite songs.
The CD became an instant hit with Dhoni fans and music lovers across the nation.

Creatigies, the marketing partner for the producers by Credence Motion Pictures & Speaking Tree Films, brought on board Reebok and Lotte Spout to create a “brand-connect” through a fresh and exciting opportunity.

Reebok being a leading brand in sportswear and equipment was featured in the movie as the clothing and equipment partner for the local school team and got to showcase a complete range of Reebok clothing and cricket equipment along with an emotional connect of supporting the “ under-dogs” who went to win the tournament.

Lotte which has a leading brand of chewing gum called Spout was interestingly integrated into the film, as the title of the cricket school tournament . The “Lotte Spout School Chanllenge” became the focal point of the movie, and brand connects through sampling at the shoot etc made it a successful association.

Reebok leveraged the association and promoted the top of line “Rahul Dravid” cricket shoe collection, as well as ran a 30 sec TVC across various mainline channels promoting the movie and its association with the same.
Director: Subhash Kapoor
Cast: Sanjay Suri, Milind Soman, Sandhya Mridul, Sachin Khedekar, Anuj, Preteek
© Credence Motion Pictures & Speaking Tree Films