Tata Motors announced a three-year partnership with the Pro Kabaddi League (PKL) as an associate sponsor, starting from the 2018 season. TML introduced award for the ‘Best defender of the Match’ ‘Best defender of the season’, both named after Tata Ace.
To create an excitement and engagement amongst its customers, ‘Tata ACE Fans of the Match’ is the opportunity for Tata ACE customers to get to see the matches and be part of the LIVE action by getting covered on broadcast.
The association is for both on Ground and on-Air benefits.
Tata Motors branding on LED perimeter boards, Ground Mat, presentation backdrop, Big screen branding. Upper Tier branding inside the stadium, Product video with commentator mention, Vehicle display at the stadium and tickets for the matches.
On Live, there are integrated spots on each match, Push Back / Squeeze-Up, Spots on Highlights and also created a segment for vehicle Tata Ace.
This partnership is a step forward in promoting the home-grown sports of Kabaddi and give impetus to the players who give their all to this sport.
Going forward, there will be new initiatives that will be launched on the back of this exciting partnership.