LLOYD has been pro-active in creating experiential zones at the Hyderabad Airport through Summer Festivals.  Two special zones across the Domestic Departure Terminal wherein Lloyd’s wide range of product line is showcased. Co-branded static sites along with multiple Digital screens are used to promote and amplify the Festival with LLOYD as the presenting sponsor.

During 2017 edition, to leverage the Brand partnership with RCB in IPL, special screening of the IPL matches was also undertaken at the LLOYD zones.