Life OK on the sleeve of Team CSK. India’s only channel that’s dedicated to cherishing life has found its match on the cricket field! Making an unusual move, Life OK, Star India’s new general entertainment channel became one of the sponsors of 2 times IPL champion – Chennai Super Kings (CSK). CSK already had other big sponsors and this is the first time it has got a GEC channel on board. The two times champions of cricket’s premier league proudly wore the Life OK logo as they welcome the channel as their newest team member and espouse the values that are dear to Life OK – appreciating life’s finer things from family to friends to finding happiness in modest yet noble causes.

Washington Apples, one of the leading fruit brands in India announced its partnership with two times IPL Champion Chennai Super Kings as ‘Official Fruit’ for IPL5. Having brands like Washington Apples and CSK come together is a unique combination and be a trendsetter. Having such strong common brand values, it was a perfect marriage, and that the players and the fans enjoyed a bite of the big apple. The associated brands spread out the message that help in delivering, the common values of healthy & active lifestyle, fitness and commitment to excellence. This association to value brand, business and motivate the fans to lead a healthy active life.