Nissin continued its association with the Delhi Capitals for the 2022 season. The association is into its 3rd season.
The deliverables of the deal include the Cup Noodles logo on the non-leading trouser of the team’s playing kit, usage of the team’s logo, player images, and the potential opportunity of a virtual meet and greet with team players.
In the 2nd season of the association, Nissin connected with their social media fans and brought exciting online contests for them to participate in. The winners received Nissin Cup Noodles hampers.
In the 3rd season of the association, Nissin created a campaign ”Hungry for the Cup” and connected with their social media fans and brought exciting engagement and online contests for them to participate in.