F1 – Creatigies https://creatigies.com Wed, 05 Jan 2022 06:35:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://creatigies.com/wp-content/uploads/2021/12/cropped-Favicon-01-32x32.png F1 – Creatigies https://creatigies.com 32 32 Wrigley’s Doublemint partners with Force India Formula One 2009-10 https://creatigies.com/force-india-formula-one-2009-10/ https://creatigies.com/force-india-formula-one-2009-10/#respond Mon, 21 Jun 2010 21:25:00 +0000 https://creatigies.com/wordpress/?p=9590 , , , ,

Creatigies got Wrigley’s brand Doublemint to ride on the fast track by being the Official Gum Partner of Team Force India.

With the objective of reaching out to the Upwardly Mobile youth and getting their attention, Doublemint chose Formula1 as the effective platform. The sponsorship was effectively leveraged through on-ground activations and Race to Britain Contest run through DM Packs and amplified on ESPN Star, the official broadcast partner of Formula1 Sport in India.

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