Creatigies got Himalaya Drug Company to partner with Mumbai Metro One for the Himalaya Hand Sanitizer Dispenser Stands placement, Handwash placement and branding inside the washrooms at 12 Metro Stations for a period of 9 months. Himalaya branding and product placement at three PPE products vending machines.

Creatigies got Himalaya on-board as Central Sponsor with ISL Season 7 (2020).
Besides branding across more than 100 Matches through LED boards, Himalaya took the high ground by promoting hygiene and keeping hands sanitized in these times.
Integrating Himalaya with the event saw Himalaya Hand Sanitisers across all match venues next to players dug outs.
Product integration and usage during the pre/post shows was shown to convey the above message.