Agewell: with over a 100 million old people in India, old age is one of the biggest challenges that the country is facing. Agewell over the years has grown from a fledging NGO to one recognised by the UN and given special consultative status.

Creatigies has helped to create awareness campaigns and media outreach for Agewell from time to time, and also assist in fund raising opportunities. The last year saw an emotional campaign also supported by the Hindustan Times, that allowed more than 200,000 garments to be collected, and distributed to the Old and needy in and around Delhi / NCR. The event was flagged off by the Commissioner Police , New Delhi , Mr B. K. Gupta.

Over the last few months Creatigies has also helped Agewell to get an even larger international exposure and value, with the Anup Jalota Concert in New York, plus media outreach through ITV USA, Sahara One USA and Jus Punjabi USA. More projects and concepts are underway.

Aircel sponsored weekly tech column written by Rajeev Makhani in HT Brunch in 2010.
The column covered the tech innovation and its impact on the consumers and business in times to come.
Aircel Techilicious column became a regular feature in HT Brunch that became one of the most look-forward to feature on upcoming trends in the field of telecommunication & technology

The HT City Crystals People’s Choice Awards for excellence in food and beverage have had Delhiites buzzing since the 227 nominees in 21 categories were announced.
The concluding ceremony was an apt conclusion, as the who’s who of the Capital gathered at the ITC Maurya hotel to attend the awards function. From top chefs and restaurateurs to noted names from various fields, the evening was a star-studded affair.
The People’s Choice Awards — conferred on 21 restaurants — were decided on the basis of more than three lakh votes, gathered via e-mail, SMS, and on-ground voting.
Creatigies got Teacher’s as the associate sponsor and Orbit Chewing Gum and Del Monte as Official Partner with the Crystal Awards.
While Teacher’s set up the bar at the awards night, they were made of activations in city’s bars and pubs as a lead up the grand night.
Orbit promoted dental hygiene after-meal as core thought through this association that saw multiple activations across various city restaurants.
Del Monte products were integrated at various on ground activations.
All the participating brands got huge media value through the comprehensive promotion plan for The HT City Crystals People’s Choice Awards.

Where style meets substance

Under the aegis of the FDCI, India’s leading Fashion body, the first and most unique Menswear Fashion Event Showcasing the best talent in the country was launched in 2009.

Cementing India’s position as the 4th fashion capital for menswear in the world, Van Heusen Mens Week was high on style with the event showcasing the very best of Indian Menswear designer talent

Sponsors:

2010:  Van Heusen, Maruti Suzuki SX4, Kingfisher Premium,  Airtel Champions League Signature, Fly Kingfisher, Hindustan Times.

2009: Van Heusen, Ray-Ban, Whyte & Mackay, Kingfisher Premium,  Fly Kingfisher, Honda Jazz, Wrigley’s Orbit.

Each Sunday, The Hindustan Times Brunch magazine, profiles a celebrity / personality from the world of Sports, Entertainment, Films, and Business etc.  Interesting facts that allow the reader to get under the skin of the celeb, and know what the real person is all about.

Leveraging Reebok’s philosophy the branded content idea was suggested by Creatigies and readily agreed to by Reebok.

The interactivity through the “ I am what I am”  contest: actually makes readers go through the content and get involved with the editorial, creating ‘stickiness’ on the page and value for both the magazine and the brand.

One of the longest running innovations by Creatigies, the Reebok – Brunch partnership ran for 3 years, and has became an integral part of the Sunday HT magazine, with more than 15,000 sms involvements each week.

Personal Agenda © HT Media Ltd.

Creatigies marketed HT City Delhi Shopping Festival 2009-10, the biggest shopping festival in Delhi NCR.
The 6-Week Festival saw huge ground, retail and print promotion.
Creatigies got on-board LG as the Title Sponsor and other sponsors in DYT, General Motors, DYC, Titan and TVS.
Besides branding across various formats, brands were delivered tailor-made activations at the participating outlets.

For the first time, the ‘India’ chapter was added in 2008, to the Miss India Worldwide pageant.
The Contest was open to young unmarried Indian women of Indian citizenship and between 17 – 27 years of age.

The winner of the Miss India Worldwide – India contest was India’s official entry to the Miss India Worldwide pageant and also went to win the Worldwide title in South Africa, 2008.

HT Media partnered with the Miss India Worldwide organization to create & produce this global event property in India, while Creatigies assisted HT Media in the marketing of the event.
Past winners of the contest include Ruby Bhatia and Kamal Sidhu

Creatigies helped market the event.
Sponsors & Partners
Miss Players, Mary Kay, NDTV Good Times.
MIWWI © Tijori Entertainment and Kaleidovision

Superskills – 2003-2005-2007

Who’s the world’s most accurate bowler?

Which batsman hits the ball the furthest?

Who’s the best fielder?

Superskills TV Show answered these questions in a series of programmes that pitched the world’s finest individual cricketers against each other with a rich prize in the sport at stake.

The teams that have participated in the 3 editions of Superskills have been India, Pakistan, West Indies, Australia, England, Sri Lanka and rest of the World.

Leading players who have participated in Superskills;

Rahul Dravid, Wasim Akram, Virender Sehwag, Chris cairns, Shahid Afridi, Kevin Pietersen, Stephen Fleming, Salman Butt, Younis Khan, Azhar Mahmood, Sangakarra, Jayawardene, Lance Klusener, Shaun Pollock, Ricardo Powell, Ramnaresh Sarwan, Marvan Atapattu, Arvinda Desilva, Javagal Srinath, Sreesanth, Suresh Raina, Mohd. Kaif and many more…    

Creatigies was instrumental in the complete marketing of Superskills over the years.

Sponsors & Partners

Samsung Superskills (2003): Samsung, ING Vysya Life Insurance, JK Tyre, Fuji Film, Reebok, ESPN Star Sports,

Samsung Superskills (2005): Samsung, ICI Dulux, Oriental Bank of Commerce, Boost, Luminous, Qatar Airways, Jaypee Hotels, Hutch, Exchange4media.com, BDM, Star Sports,

Lotte Superskills (2007): Lotte, Luminous, Boost, Club Mahindra, Hindustan Times, DYC, Canon, Exchange4media.com, Coffy Bite, Western Union, Power, PizzaHut, Zee Sports, CNN IBN,

Superskills © QGH

New Delhi, Delhi, India
Start: 16th October, 2006 Finals: 25th November, 2006

Yet another exciting season of the Hindustan Times NEXT School Soccer league 2006 got underway this morning at the Modern Barakhamba School.

With 12 top schools from Delhi, Noida and Gurgaon competing with each other the league is the most definitive soccer league in Delhi and NCR.

Twelve Teams are divided into four groups. Each team goes through a round-robin format in their respective groups in home and away format with the top 2 teams qualifying from each group for the Quarterfinals.

In the opening match of the season, Modern Barakhamba School defeated Apeejay,
Noida by a convincing of 5 goals to 0.
To promote football at the youngest level, the league has become an annual feature of the school calendar and is being held regularly for the past three years. The focus of the tournament is to develop the game in a more structured manner at the grass-root level

Hindustan Times NEXT – India’s First Youth Newspaper has taken the initiative in sponsoring the tournament. Hindustan Times’s association has taken the event to a new height. All kids are given kit & clothing for the tournament something that not even many senior teams had the privilege of.

April 5, 2006 New Delhi, India

Delhi is all set to witness a week-long cultural extravaganza. The Hindustan Times Hungry Heart Festival, brings to the Delhi art and culture buffs an array of performances by well known directors and artistes from Pakistan and India.

The event being staged at the India Habitat Centre , covers two weekends, and has luminaries like Habib Tanvir , Mita Vasisht and
Usmaan Peer Zada from Lahore coming to enthrall the audiences.

According to Anand Bhardwaj, Director Marketing , Hindustan Times, ” we are happy to see the Hungry Heart Festival reach new heights. The event has grown from being a weekend to a weeklong theatre festival that HT is proud to be associated with over the years”

The 7 evenings are as scheduled below: All shows start at 8 pm:
April
Friday 27th — Agra Bazar — Habib Tanvir
Sunday 29th — Rumi — Sohaila Kapur
Monday 30th — About Nothing — Ashley Lobo
May
Wednesday 2nd — Lal Ded — Mita Vasisht
Friday 4th — 45 -35- 55 — Smita Bharti
Saturday 5th — Pathay Khan — Usmaan Peer Zada (Pakistan)
Sunday 6th — Sufi Music — Sain Zahoor (Pakistan)

Smita Bharti, Sohaila Kapur and Monica Bhasin , Directors and Founder Members , Hungry Heart Festival Society , are delighted with the fact hat the Festival has crossed borders, ” we are happy to see the Festival grow from strength to strength, and welcome our neighbours from Pakistan , along with the star performers from India. The intent of the HHTF is t make theatre affordable and within the reach of the common man, allowing the staging of such operas and musicals that touch a chord”

The India Habitat Centre has provide two wonderful settings for the Event. The Stein Auditorium and the Open Air Theatre, where the magna opus would be staged.

ICCR , Indian Airlines, and The ITDC have come forward to provide support for the Festival.

Miss Universe 2005 of Canada, Natalie Glebova, arrived in India for the IG International AIDS awareness Tour of India. She spread AIDS Awareness and sizzled the ramp for New York-based celebrity designer Sanjana Jon.

Using fashion and her international title for a noble cause, Miss Universe-2005 Natalie Glebova visited the Indian cities of New Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Kochi from 14 to 26 November, 2005 as part of the “IG International Miss Universe AIDS Awareness India Tour 2005”.

As a part of her tour, Spreading the message of HIV/Aids prevention, particularly among adolescents, Miss Universe undertook the following;
– Spoke at the Hindustan Times Leadership Summit -2005 in New Delhi.
– Prepared a Christmas cake during an AIDS awareness campaign at Uppal’s Orchid in New Delhi.
– Visited Ashraya holistic centre in New Delhi to meet the AIDS patients.
-Visited Aurobindo Chaudhuri Memorial Great Indian Dream Foundation for Project Tara, a programme focusing on providing education to the under privileged children.
– Visited the Group 4 Securicor [G4S] corporate office to spread the message of AIDS awareness amongst the employees of the largest private sector employer in India.
– Attended Teacher’s Achievement Awards 2005 in Mumbai where she enthralled the gathering with a piano recital.
Walked with thousands of school children drawn from as many 70 schools in Kochi, Kerala.

What started as one of many school tournaments in the city, HT School Soccer League stood out and got bigger each year. 16 Top schools from Delhi and NCR take part in the tournament every year as it became part of the school-sporting calendar.

HT became the principal sponsor for the tournament with an objective of promoting Soccer at the grass root level.

The organizers Simla Youngs ensure that the tournament is organized well and played in the best of the spirit.

Sponsors

Hindustan Times and Boost

School Soccer League © Simla Youngs Football Club

The Great Delhi Run – Oct 2004

New Delhi hosted The Great Delhi Run organized by Hindustan Times alongside the IAAF World Half Marathon 2004 managed by Procam International.

Thousands gathered at the Jawaharlal Nehru Stadium (JLNS), the starting point of the World Half Marathon on October 3rd.

Creatigies was instrumental in getting Hindustan Times on board for The Great Delhi Run. HT through its strong base in Delhi and NCR made sure that the event got its due and was heavily promoted in the publication. The event was a huge hit amongst the Delhites with more than 10,000 participants from all walks of life participating in it.

Lead Sponsor: Hindustan Times

Marathon © Procam International

The Taj Ambassador hosted a classy evening which had Sharmila Tagore and Mansur Ali Khan Patuadi unveil the book.
Supported by Teacher’s, Middle Age Spread saw a unique and rare collection of photographs saluting 50 years of Indian photography.

Creatigies the marketing associate of Anant Art gallery, the publishers of the book.

Sponsors & Partners
Teacher’s, Taj Ambassador, Airtel and Hindustan Times.

Middle Age Spread © Anant Art Gallery

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar

Electrolux Wisden International Awards © QGH