LLOYD has been pro-active in creating experiential zones at the Hyderabad Airport through Summer Festivals.  Two special zones across the Domestic Departure Terminal wherein Lloyd’s wide range of product line is showcased. Co-branded static sites along with multiple Digital screens are used to promote and amplify the Festival with LLOYD as the presenting sponsor.

During 2017 edition, to leverage the Brand partnership with RCB in IPL, special screening of the IPL matches was also undertaken at the LLOYD zones.

Creatigies approached LLOYD to own the LLOYD Dolphins Team at NEXA P1.

Powered to splash happiness in the waves, Brand Lloyd is proud to unveil its team – LLOYD Dolphins as it gets ready to race for the coveted title in one of the world’s biggest marine sporting events, Nexa P1 Powerboat – Indian Grand Prix of the Seas. With Dolphin as a brand mascot and manned by world-class pilots and navigators from UK and Belgium, Team Lloyd Dolphins looks to surge ahead with playfulness, speed, happiness and a spirit that makes them a team to reckon with.  

As a brand that stands for spreading happiness, LLOYD & the title DOLPHINS matched the Happiness promise and brought the Team to Life.

Team Lloyd Dolphins represents Brand Lloyd’s belief of delivering happiness through its bouquet of delightful products. Lloyd has stood tall as a pioneering brand with a legacy that changed the face of the air conditioning and electrical appliance industry. It ensured value creation for the stakeholders and an unmatched brand experience for customers, with every passing day. Their endless endeavour to enrich their customers’ lives through quality and continuous innovation has elevated Brand Lloyd to one of India’s most trusted brands for almost 6 decades.

The 30 days Christmas/new Year festival gave travellers an opportunity to shop at the domestic terminal and get a chance to win LLOYD Electric Iron, weekly prizes of LED TV, Split AC, Fully Automatic Washing Machine, Fridge and the Bumper Prize of LED TV, Split AC, Fully Automatic Washing Machine, Fridge, Iron, Toaster, Kettle from LLOYD. The domestic terminal wore a festive look, encouraging travellers to participate in the raffle through various communications placed throughout the airport. .

Creatigies got LLOYD Electronics to partner with the Defending champion Chennaiyin FC as its associate sponsor of the Indian Super League for a period of 3 years starting 2016.

The announcement was made through a Press Conference cum Dealer Meet at Hotel Radisson Blue Chennai, which was marked by the presence of players like Manuele Blasi, Dhanpal Ganesh, Jayesh Rane, Macpherlin Dudu Omagbemi, Eder Montiero Fernandes and Jeje Lalpekhlua.

Creatigies feels very proud of having such a partnership blossom.

The Palate Fest is the original trail blazer that brought India its first international level food festival two years ago starting at Delhi. An all-encompassing food & music festival, Palate Delhi launched its arts & cultural offshoot ‘IMAGINE FEST’ in 2017.

The IMAGINE Fest was a world class cultural event to bring together audiences and speakers from around the world. It is a state of the art, world class cultural event which in the years to come will go from strength to strength. The festival saw a confluence of many creatives sectors such as art literature, fashion, theatre etc. coming together to influence a new understanding of the world around us.

At Creatigies, right Brand-Sponsorship fit is of huge importance. Not every partnership can claim that, but there are few that match every bit of their DNA.

NEXA aims to provide a global experience to its customers and in the same way, Procam has made their best efforts to bring a global sport to the Indian audience for the first time.

NEXA is at the forefront of bringing innovation & delivering outstanding experiences which are new and exciting, just like P1 Powerboat Racing which builds experiences based on adrenaline performance and superior technology.

The NEXA P1 Powerboat, Indian Grand Prix of the Seas saw 6 World Class Teams battle for a Grand Prix Title at Mumbai’s natural amphitheater, Marine Drive between the 3rd and 5th of March, 2017 and redefined India’s maritime landscape and spearhead a powerful movement for marine sustainability.

Creatigies stitched LLOYD’s partnership with the legend AMITABH BACHCHAN.
LLOYD shot multiple films with Mr. Bachchan for their products, including a CSR initiative.
Mr. Bachchan’s images were used across retail and various LLOYD promotions during the term of the agreement.

Creatigies got Lloyd to become the Presenting Sponsor of the Winter Carnival at DLF CyberHub, Gurgaon in 2017 and the brand continued its association as the Presenting Sponsor of the 50:50 Cashback Festival held in the months of January and February, 2018.

Chennai being an important market for LLOYD, Creatigies identified a strategic outdoor location for LLOYD outside the Chennai Airport and got the airport to construct the site that enabled the brand to effectively cover both Arrival and Departure traffic at the Chennai Airport from Jan 2017 to April 2018.

With business growing in Andhra Pradesh, and to connect with the discerning airport audience at Hyderabad Airport, Creatigies identified two prime locations for outdoor branding near the roundabout of Hyderabad Airport which covers City to Airport (Departure and Airport to city (Arrivals). LLOYD has constructed a huge branding at both the sides of the road that became a landmark at the Hyderabad Airport Road.

The exciting LLOYD Cricket Fest at Mumbai Terminal II. lots of action, great prizes to be won, and a wonderful of range of TVs and ACs to choose from.

The exciting LLOYD Cricket Fest at Rajiv Gandhi Hyderabad International Airport, Hyderabad…… lots of action, great prizes to be won, and a wonderful of range of TVs and ACs to choose from.

Lloyd partnered with the Royal Challengers Bangalore as the associate sponsor of the team for two seasons of IPL T20 and occupied the right chest position on the team jersey.

To leverage the association, Lloyd brings you a few candid moments of happiness from the Royal Challengers Bangalore camp, captured during the team’s IPL 2016 and 2017 campaigns.

RCB players at their disarming best, breaking out in all kinds of smiles, celebrating their success and enjoying each other’s company. Lloyd brings you Khushiyon Ki Guarantee.

Creatigies was instrumental in creating the LLOYD – RCB partnership for 2016 and 2017. From consulting to managing the partnership end-to-end, this was another milestone at Creatigies.

Palate fest has proven itself to be one of India’s best culinary events – an all encompassing food festival, one can enjoy cookery classes or workshops, or just go through the delicious food in the market & pop-up restaurant areas, or for those who want an insight into the latest fine- dining trends, this is the sophisticated food festival with several brands offering special tasting menus & signature dishes to try.

LLOYD was the Title Sponsor of the Palate Fests held annually across Delhi and Chandigarh between 2015-2018.

There were a host of other sponsors that were brought on board the Palate Fests over the years, such as Ford, Leonardo Olive Oil, Hershey’s, HTC, Cup Noodles among others.