Mid Day – Creatigies https://creatigies.com Wed, 06 Apr 2022 12:00:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://creatigies.com/wp-content/uploads/2021/12/cropped-Favicon-01-32x32.png Mid Day – Creatigies https://creatigies.com 32 32 Creatigies created Timex Countdown to the World Cup 2011 in Mid-Day https://creatigies.com/creatigies-created-timex-countdown-to-the-world-cup-2011-in-mid-day/ https://creatigies.com/creatigies-created-timex-countdown-to-the-world-cup-2011-in-mid-day/#respond Mon, 07 Feb 2011 11:06:00 +0000 https://creatigies.com/wordpress/?p=12040 , ,

Creatigies created Timex Countdown to the World Cup 2011 in Mid-Day
Leveraging the excitement around 2011 world Cup, the Timex countdown meter on the Mid-Day masthead enabled Timex to leverage the association with CWC and showcase special edition 2011 world cup collection.
The initiative encouraged readers to participate in the contest through SMS and win the special edition watch.

]]> https://creatigies.com/creatigies-created-timex-countdown-to-the-world-cup-2011-in-mid-day/feed/ 0 Mid Day – DYC Let the Trip Begin – 2007 https://creatigies.com/mid-day-dyc-let-the-trip-begin-2007/ https://creatigies.com/mid-day-dyc-let-the-trip-begin-2007/#respond Sat, 28 Apr 2007 08:12:00 +0000 https://creatigies.com/wordpress/?p=10052 , ,

Creatigies recommended supporting the launch of DYC with the creative proposition being leveraged through a daily print-based contest highlighting the brand promise of ‘Let the Trip Begin’.

Each day, before the start of each match some amazing “head –to- head” statistics enthralled and involved the readers of Mid Day

Use of brand graphics, colours and imagery made the entire media effort stand out in a cluttered environment, and the interesting stats with reference to the two Countries playing on a particular day alongwith a question thrown to Mid-Day readers , along with daily and bumper prizes made it a successful and exciting promotion.

]]> https://creatigies.com/mid-day-dyc-let-the-trip-begin-2007/feed/ 0 Mid Day – Centurion of the Day Contest – 2006 https://creatigies.com/mid-day-centurion-of-the-day-contest-2006/ https://creatigies.com/mid-day-centurion-of-the-day-contest-2006/#respond Fri, 05 Jan 2007 11:21:00 +0000 https://creatigies.com/wordpress/?p=9708 ,

To create greater awareness and involvement for Centurion Bank of Punjab, on each match day during India – South Africa Test Series 2006, Creatigies created a special branded feature for Centurion Bank of Punjab involving Mid-Day readers to vote for the Centurion of the Day.

This concept created and managed by Creatigies in partnership with Mid Day, received great response and participation, generating data base and marketing avenues for Centurion Bank of Punjab.

The readers of Mid Day who took part in the “Centurion of the Day Contest” were motivated to win the all-new Hero Honda Passion Plus at the end of every Test Match, plus 3 Lucky winners got gift cards from Centurion Bank of Punjab worth Rs.5000 on each and every match day.

The activity was supported on 92.50 FM radio.

]]> https://creatigies.com/mid-day-centurion-of-the-day-contest-2006/feed/ 0 Electrolux Wisden International Awards 2003 https://creatigies.com/electrolux-wisden-international-awards-2003-3/ https://creatigies.com/electrolux-wisden-international-awards-2003-3/#respond Thu, 30 Oct 2003 09:33:00 +0000 https://creatigies.com/wordpress/?p=12014 , , , , , , , , , , , , , , ,

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar

Electrolux Wisden International Awards © QGH

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