Every year, Fortune India benchmarks midsize organizations which have the potential to become the part of Fortune India 500 companies. There are multiple parameters like net income, profit, assets, net worth, employee cost and dividend that are closely studied to draw this list and has become a benchmark in the Industry. 

For the 2017 edition was held in The Grand, New Delhi on Friday, 21st July, 2017 and Creatigies brought HTC Mobile as the presenting sponsor for their top-end HTC U-11. It gave HTC great access into the well-deserving audience for HTC U-11

The event was attended by MD’s/ CXO’s India Next 500 of The Fortune companies.

HTC India tied up with Cinepolis Cinemas across the country to promote their new products through on-screen and off-screen. In total 21 cities, 43 multiplexes and 234 screens across the country.

The promotion was for 26 weeks. 10 sec special animation slide with voice over just before the start of the movie saying “Keep your phones on silent mode” was well appreciated by the movie lovers. On-screen a 20 sec HTC TVC was shown before the start of the movie. The promotion was also through digital screens and static screens at the multiplexes.  HTC branding was also on Cinepolis website and facebook page.

HTC display zones at 41 multiplexes to display the various mobile phones.  Trained technicians/promoters were deputed at each of the display zones to explain the phone features etc to people coming to the display zone to enquire about the phones.