On the 10th of August, a new idea was born, giving a huge platform, and making even the ‘buzziest media’ buzz more with the ‘real heroes’ of Social Media being saluted, and honoured, The LLOYD OUTLOOK SOCIAL MEDIA AWARDS is here to stay.

The motive behind the award is to recognize and reward the outspoken, the outstanding, and the outliers of the social media universe, who have added to the depth and diversity of the discourse with their initiatives and interventions. This will further acknowledge stellar work by individuals, brands and corporations across a range of categories: from politics, policy and public services, to film, food and fashion-and travel, sports and more.

Working closely with Outlook in giving shape to OSM Awards is a proud moment for Creatigies and yet another testimony to the fact that innovation is the key driver in all that what we do. LLOYD as the Title sponsor, and together with Outlook in the endeavour to create a Marquee initiative in the Social Media and digital space.

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar

Electrolux Wisden International Awards © QGH

Wisden, regarded as the Bible of cricket recognized the achievements of 100 years of Indian Cricket at a glittering evening hosted in London.
Electrolux – Kelvinator the principal sponsors joined hands to make this one of Cricket’s most endearing event.
Creatigies, as the marketing partner of QGH marketed the event.

Sponsors & Partners
Electrolux Kelvinator, Timex, HSBC, Times Of India, Outlook, Indiatimes.com, Ten Sports, Air Sahara & Le Meridien

The awards were for the following:
Special Achievement Award: Mr. Mustaq Ali
Best Test Batting: VVS Laxman 281 vs Australia 2001
Best ODI batting : Kapil Dev 175
Best Test Bowling: B S Chandrashekhar 6 for 38 vs England 1971
Best Indian Team: Sunil Gavaskar’s 1985 – World-beating team winning the World Championship of Cricket
Spirit Of Cricket: G R Vishwanath
People’s Choice: Indian Cricketer of the Century: Sachin Tendulkar
Jury’s Choice: Indian Cricketer of the Century: Kapil Dev

Electrolux Kelvinator Wisden Indian Cricketer of Century Awards © QGH