The global car manufacturer, which sponsors diverse sporting activities, extended its involvement with India’s most popular sport as a principal sponsor and official car partner for the cricket tournament IPL season 6.

The Nissan partnership with all four teams, Chennai Super Kings, Delhi Darevils, Rajasthan Royals and Pune Warriors India, was stitched together by Creatigies Communications.

To leverage the association with the respective IPL teams Nissan undertook promotions like Loyalty Gayi Gaadi Lene, Nissan Fans XI and rewarded the winners with team merchandise and an opportunity to meet with the respective team players in various cities.

It was wonderful to see both TVS and Pune Warriors India, a great partnership, as both valued the opportunity each presented. It was a win–win for both partners as each found synergy in the other. Both Pune Warriors India and TVS leveraged this partnership and maximized benefits for the respective brands.