Quintus – Creatigies

Superskills – 2003, 2005 & 2007

Praveen — Thu, 25 Oct 2007 11:44:00 +0000

Boost, Canon, Club Mahindra Holidays, CNN IBN, cricinfo.com, Cricket, DYC, ESPN Star Sports, Exchange4media.com, Fujifilm, Hindustan Times, ICI Dulux, ING Vysya Life Insurance, JK Tyre, Lotte, Luminous, Oriental Bank of Commerce, Pizza Hut, Power Lubricants, Qatar Airways, Quintus, Reebok, Samsung, Star Sports, Western Union, Zee Sports

Superskills – 2003-2005-2007

Who’s the world’s most accurate bowler?

Which batsman hits the ball the furthest?

Who’s the best fielder?

Superskills TV Show answered these questions in a series of programmes that pitched the world’s finest individual cricketers against each other with a rich prize in the sport at stake.

The teams that have participated in the 3 editions of Superskills have been India, Pakistan, West Indies, Australia, England, Sri Lanka and rest of the World.

Leading players who have participated in Superskills;

Rahul Dravid, Wasim Akram, Virender Sehwag, Chris cairns, Shahid Afridi, Kevin Pietersen, Stephen Fleming, Salman Butt, Younis Khan, Azhar Mahmood, Sangakarra, Jayawardene, Lance Klusener, Shaun Pollock, Ricardo Powell, Ramnaresh Sarwan, Marvan Atapattu, Arvinda Desilva, Javagal Srinath, Sreesanth, Suresh Raina, Mohd. Kaif and many more…

Creatigies was instrumental in the complete marketing of Superskills over the years.

Sponsors & Partners

Samsung Superskills (2003): Samsung, ING Vysya Life Insurance, JK Tyre, Fuji Film, Reebok, ESPN Star Sports,

Samsung Superskills (2005): Samsung, ICI Dulux, Oriental Bank of Commerce, Boost, Luminous, Qatar Airways, Jaypee Hotels, Hutch, Exchange4media.com, BDM, Star Sports,

Lotte Superskills (2007): Lotte, Luminous, Boost, Club Mahindra, Hindustan Times, DYC, Canon, Exchange4media.com, Coffy Bite, Western Union, Power, PizzaHut, Zee Sports, CNN IBN,

Superskills © QGH

Samsung Superskills is Back- “The Real Test Of Cricket” 2005

Praveen — Fri, 30 Sep 2005 11:43:00 +0000

Cricket, Quintus, Samsung Mobile, Superskills

September 30th, 2005 New Delhi, India
We all know the World Cup is won by the team that has the best all-round game – the team that can turn a match with the stolen single or the saved boundary. And we all marvel at the fielding of Kaif or Younis, the strength of Powell or Klusener, the guile of a Prince or Sangakkara, the accuracy of a Dravid or Pollock.

Who’s the world’s most accurate bowler?
Which batsman hits the ball the furthest?
Who’s the best fielder?
Who’s the fastest runner between the wickets?
Who places the ball most precisely?

Samsung Superskills finally answers these questions in a series of programme
that pitch the world’s finest cricketers fight out for individual and team supremacy.

At a press conference held at Hotel Vasant Continental, New Delhi, Mr. Ravinder Zutshi, Deputy Managing Director, Samsung India Electronics Pvt. Ltd., said ” Samsung has always been at the forefront of innovation. The unique and innovative format of this Programme as well as its rich content are the compelling reasons for our association with this Programme. And we are confident that Samsung Superskills, will be able to build on its last year’ success and will generate a huge interest amongst the growing number of cricket lovers in the country.”

Samsung Superskills, a unique cricket skills world tournament telecast over 13 weekly episodes on Star Sports starting 4th
October, 2005 at 2030 every Tuesday.

Sanjay Kailash, Vice President – Ad Sales & Business Development, ESPN Software India Pvt. Ltd. said, “We provide wholesome sports entertainment viewers by showcasing various live and non-live programming on our two channels. Samsung Super Skills will add to our existing bouquet of interesting and innovative non-live programmes. With some of the biggest cricket stars participating in the contest, the programme is well poised to make interesting and engaging television-viewing for millions of ESPN STAR Sports viewers who catch the excitement each week primetime“.

The tournament will see the players of the caliber of Younis Khan, Lance Klusener, Shaun Pollock, Rahul David, Mohd. Kaif, Ricardo Powell, Salman Butt and many more facing each other head-to-head in team and individual competition.

The Format
Samsung Superskills 2005 brings to the viewers a more exciting format. This year number of teams have been from 6 to 5 and from 4 players per team to 3. As compared to last year, the episodes have been cut in a match format i.e. Episode 1 sees India v/s South Africa, episode 2 again has one team playing the other. This was done to make the format interesting from the viewer’s perspective and have a winner at the end of every episode.

There would be 5 teams battling to be the Champion at Samsung Superskills winning not the just the title but also an
International holiday by Qatar Airlines.

The 5 Teams are:
India
Pakistan
South Africa
Sri Lanka
West Indies

As Bob Woolmer one of the persons behind the creation of this concept said: “Every skill is as challenging and interesting as the other one which will test the skills of some of the best players in every sphere of a cricket It was not easy planning and conceptualizing something as innovative and unique as Samsung Superskills”.

“With vagaries of pitch, weather, opposition, there is no truly international benchmark that provides players the opportunity to perform on a level playing field, and we hope Samsung Superskills as last year, has once again given a platform where the best of the best prove their mettle” says Navroze Dhondy, Quintus India.

According to Mr. Zutshi , “Viewers can be assured of an hard fought battle by the best in the world in an exciting and innovative world cricket tournament. We expect Samsung Superskills to enthrall viewers.“

” The programme has received tremendous support from associates on the ground as well as in the media. “We are delighted that a number top brands have associated with the Event. The co-sponsors of the programme are ICI and Oriental Bank of Commerce. The Official health drink is Boost and the official airline Qatar Airways. Luminous, Hutch, Jaypee Hotels, Exchange4Media, Hindustan Times & BDM have all contributed to making Samsung Superskills an even bigger event and TV Programme this year.” Said Navroze Dhondy

‘With lot of cricket happening around the world, we thought why cant we have a different platform for the cricket lovers and came out with an idea of Super skills which became a big hit in India and other cricket playing countries supported by Samsung. Last month I was talking to few Australians in Sri Lanka during Triangular series and they said that they had a good time watching Samsung Superskills.” says Hansvir Singh, Quintus India.

Programme promotion:
The programme is further bolstered by an interactive quiz that is actively promoted on air, in the Hindustan Times as well by SMS on Hutch, allowing readers and viewers to win a wide range of prizes every week.

Schedule:
Starts October 4th 2005, 8.30 pm on Star Sports. Followed every Tuesday 8.30 pm.
Each programme repeated on both channels ESPN and Star Sports.

About Samsung India
Samsung India is the Regional Head quarters for Samsung operations in South West Asia, and is a leading provider of high tech information technology, telecom, consumer electronics and home appliance products in the country. Samsung Electronics Co. Ltd, the parent Company of Samsung India is the global leader in semi conductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of USD 55.2 billion and net income of USD 10.3 billion.

Aaj Tak Wisden Shows – 2005-2006

Praveen — Wed, 20 Jul 2005 21:49:00 +0000

Aaj Tak, Quintus, Wisden

Based on combination of reviews, previews, footage, analysis, discussion and debate, the Wisden Aaj Tak shows were rated as the Top 10 programmes amongst all Indian News channels.

The hosts used for the shows were Saba Karim and Madan Lal and the programme was run Pre- Mid and Post Match on each match day. Apart from the shows, some hour-long special packages were also created as “curtain – raisers” for each series.

The stats were exclusively sourced from Wisden / cricinfo for the shows.

Creatigies stitched the deal between Wisden and TV Today Group and gave bith to this exciting new format.

Wisden 20-20 Cricket © QGH and Aaj Tak

Wisden Outlook Pocketbook – 2004

Praveen — Wed, 01 Dec 2004 21:23:00 +0000

Quintus, Royal Stag, Wisden India

The cricket-mad public of India got its first taste of Wisden Quizzing with the special pocket book published by Outlook. The book was a popular title at the bookstalls and a treasured collection for cricket buffs.
The Outlook – Wisden partnership for the launch of the book was co-created by Creatigies and QGH.

Electrolux Wisden International Awards 2003

Praveen — Thu, 30 Oct 2003 09:33:00 +0000

Aaj Tak, Air Sahara, Electrolux, ESPN Star Sports, Headlines Today, Hindustan Times, Hutch, Intergold, Mid Day, Outlook, Peter England, Quintus, Taj Hotels, Timex, TVS Motor, Wisden

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar

Electrolux Kelvinator Wisden Indian Cricketer of Century Awards 2002

Praveen — Tue, 23 Jul 2002 09:24:00 +0000

Air Sahara, Electrolux, HSBC, indiatimes.com, Outlook, Quintus, Ten Sports, Times of India, Timex

Wisden, regarded as the Bible of cricket recognized the achievements of 100 years of Indian Cricket at a glittering evening hosted in London.
Electrolux – Kelvinator the principal sponsors joined hands to make this one of Cricket’s most endearing event.
Creatigies, as the marketing partner of QGH marketed the event.

Sponsors & Partners
Electrolux Kelvinator, Timex, HSBC, Times Of India, Outlook, Indiatimes.com, Ten Sports, Air Sahara & Le Meridien

The awards were for the following:
Special Achievement Award: Mr. Mustaq Ali
Best Test Batting: VVS Laxman 281 vs Australia 2001
Best ODI batting : Kapil Dev 175
Best Test Bowling: B S Chandrashekhar 6 for 38 vs England 1971
Best Indian Team: Sunil Gavaskar’s 1985 – World-beating team winning the World Championship of Cricket
Spirit Of Cricket: G R Vishwanath
People’s Choice: Indian Cricketer of the Century: Sachin Tendulkar
Jury’s Choice: Indian Cricketer of the Century: Kapil Dev

Predikta Contest – Set Max – 2002-2003

Praveen — Sat, 09 Feb 2002 08:06:00 +0000

Contest, Cricket, Electrolux, indiatimes.com, Onida, Pepsi, Quintus, Ray Ban, Reebok, Samsung, SET Max, Sony Ericsson, Timex, Toyota, Wisden

PREDIKTA, the interactive game launched on SET Max during the ICC Champions Trophy (ICCCT) 2002 and was “bigger and better” for the ICC World Cup 2003, with more interactive features and more sponsors looking to leverage the popular game.

The pioneering sms based game show, hosted by Charu Sharma and Mandira Bedi on live cricket telecast set all time records. Predikta received more than 4 million SMS messages during the 2002 Champions Trophy in Sri Lanka and the 2003 World Cup in South Africa.

Creatigies was instrumental in the complete co-creation and marketing of PREDIKTA

Sponsors & Partners:
Pepsi, Toyota, Reebok, Electrolux, Star Cruises, Sony Ericsson, Timex, Rayban, Onida Home Theatre systems, Samsung and Westside.