The global car manufacturer, which sponsors diverse sporting activities, extended its involvement with India’s most popular sport as a principal sponsor and official car partner for the cricket tournament IPL season 6.

The Nissan partnership with all four teams, Chennai Super Kings, Delhi Darevils, Rajasthan Royals and Pune Warriors India, was stitched together by Creatigies Communications.

To leverage the association with the respective IPL teams Nissan undertook promotions like Loyalty Gayi Gaadi Lene, Nissan Fans XI and rewarded the winners with team merchandise and an opportunity to meet with the respective team players in various cities.

In 2009, Wrigley had made its first foray into Indian cricket with the announcement that it will be sponsoring all eight IPL franchises.

As part of IPL tie-up, Wrigley had initiated several promotional activities during the T20 season, such as launch of special edition packs, jars and trading cards that will be available for a limited period and will give cricket fans an opportunity to win tickets to South Africa to watch the IPL matches.

In the IPL 2010 season, Orbit 12th Man: Increased the size of IPL teams. The confectionary brand also undertook below-the-line initiative to strike the right note with its TG and drive participation for Orbit 12th Man