Sony Ericsson – Creatigies

Sony Ericsson Never Miss a Shot Contest on Zee Sports, 2006

Praveen — Wed, 20 Sep 2006 10:47:00 +0000

The Sony Ericsson Cyber Shot was the first to have this feature and what better than some
fast-paced sporting action to accentuate this product benefit.

Hi-Action moving shots were frozen and captured on the Sony Ericsson Phone
The graphics plate right through the branded segment had the phone showcased. Viewers were asked to send in entries for their favourite shot and if their choice matched the choice of the expert panel comprising of Tony Grieg, Kapil Dev and others, the lucky winners were given Sony Ericsson Cyber Shot Phones.

Thousands of smses were received and the products “unique” feature was quickly conveyed in an interesting, exciting manner to its target group.

The Creatigies innovation for Sony Ericsson was part of Cricket Café on Zee Sports the broadcast channel for the DLF Cup Tri Series.

Predikta Contest – Set Max – 2002-2003

Praveen — Sat, 09 Feb 2002 08:06:00 +0000

Contest, Cricket, Electrolux, indiatimes.com, Onida, Pepsi, Quintus, Ray Ban, Reebok, Samsung, SET Max, Sony Ericsson, Timex, Toyota, Wisden

PREDIKTA, the interactive game launched on SET Max during the ICC Champions Trophy (ICCCT) 2002 and was “bigger and better” for the ICC World Cup 2003, with more interactive features and more sponsors looking to leverage the popular game.

The pioneering sms based game show, hosted by Charu Sharma and Mandira Bedi on live cricket telecast set all time records. Predikta received more than 4 million SMS messages during the 2002 Champions Trophy in Sri Lanka and the 2003 World Cup in South Africa.

Creatigies was instrumental in the complete co-creation and marketing of PREDIKTA

Sponsors & Partners:
Pepsi, Toyota, Reebok, Electrolux, Star Cruises, Sony Ericsson, Timex, Rayban, Onida Home Theatre systems, Samsung and Westside.