The Muthoot Group, one of India’s leading business conglomerates, today announced its association with the Hero Indian Super League (ISL), one of the top tier football leagues in India. With this association, The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the Hero Indian Super League.

The decision to partner with the Hero Indian Super League goes beyond business as ‘fair play’ reflects the innate values of the brand and the game. This partnership will also allow to build the referees as brand advocates and ambassadors of fair play.

The Muthoot Group has encouraged sports over the years, and now the association with Hero ISL further reinforces its commitment to sports, especially Fair Play. Creatigies Communications stitched this partnership.

Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta, Superskills, were instrumental in creating this partnership.

The Muthoot Group had come on board as the Principal Sponsor of the Delhi Daredevils for IPL 4 season onwards.

A number of joint initiatives were undertaken by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country saw a vibrant explosion of energy and ideas to drum up support for the Daredevils.

The Muthoot Group has earlier tied up Delhi Daredevils Sponsorship – 2010

23-Feb-2011, New Delhi, India

The Muthoot Group (An M George Enterprise) has come on board as the Main Team Sponsor of the Delhi Daredevils for the Indian Premier League. The fourth edition of the IPL is due to start on April 8, 2011.

The Muthoot Group (An M George Enterprise), is a diversified conglomerate established in the year 1887 by Shri Ninan Mathai Muthoot at Kozhencherry, Kerala. The Group has grown from being a financial service provider to commanding a presence in multiple verticals like Financial Services, Wealth Management, Money Transfer, Forex, Securities, Vehicle & Asset Finance, Media, Information Technology, Healthcare, Housing & Infrastructure, Education, Power Generation, Leisure & Hospitality, Plantations & Estates, Travel Services and Precious Metals. There are 1921 Muthoot Finance branches as on 31st August 2010 & with international presence in the UK and UAE. Today, the group stands proud on the portal of development as one of the largest business groups in India,

“We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils,” said Amrit Mathur, COO, Delhi Daredevils.

Director, Muthoot Group, Mr. Alexander George Muthoot said, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength.”

GMR Sports, the Delhi Daredevils franchise owners, are backed by the GMR Group, well-known for large infrastructure projects
including the globally renowned T 3 Delhi airport terminal.

The Delhi Daredevils have a strong squad lined up for IPL 2011 captained by the national hero and dashing opener Virender Sehwag. Delhi Daredevils reached the semis in both the 2008 and 2009 editions of the IPL.

Navroze D. Dhondy, Founder & MD, Creatigies Communications said “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”

Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta , Superskills, were instrumental in creating this partnership.

A number of joint initiatives are being planned by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country will see a vibrant explosion of energy and ideas to drum up support for the Daredevils.