Timex – Creatigies

Timex – Procam International – Marathons – 2011 – 12

Praveen — Tue, 22 May 2012 10:51:00 +0000

Delhi Half Marathon, Marathons, Mumbai Marathon, Procam International, Running, Timex, World 10K Run

Global watch giant Timex announced its association with three Gold Label marathons as the timing partner and official watch for all races in India. These are Standard Chartered Mumbai Marathon, the TCS World 10 K Bangalore race and the Airtel Delhi Half Marathon.

Brand Timex has always stood for high energy and youthfulness, especially with an outdoors and sporty outlook. This was a perfect opportunity for the brand to dominate a segment, and move it into racing and lifestyle. The fact that the Timex team felt excited by the opportunity was the perfect kickoff.

Creatigies makes Timex tick with distance running in India, 2011

Praveen — Sat, 26 Nov 2011 10:34:00 +0000

Marathons, Procam International, Running, Timex

26-Nov-2011, New Delhi, India
Global watch giant Timex today announced its association with 3 Gold Label Marathons as the timing partner and official watch for all races in India: Standard Chartered Mumbai Marathon, the TCS World 10 K Bangalore race and the Airtel Delhi Half Marathon.

This association kick-starts with the TCS World 10K Bangalore race and continues for the Airtel Delhi Half Marathon and the Standard Chartered Mumbai Marathon.

Mr V D Wadhwa, Managing Director Timex India said, “We are truly delighted with this opportunity and partnership brought to us by Creatigies, as Timex has a long-standing association with marathons internationally as well.

Associating with the 3 prestigious Gold Label Events of the country exemplifies Timex’s dedication towards promoting sports not just globally but specifically in India. Marathons and races have been part of the Timex brand DNA and Timex watches reflect cutting edge technology, precision and great styling that will greatly appeal to runners and watch aficionados alike.”

Timex has a history of sporting associations and has always chosen to associate with events where split-second timing and precision is of the essence. The global watch major has been the principal sponsor and the exclusive Official Timing Partner of the prestigious ING New York City Marathon and the Trusted Training Partner of the New York Giants. Over the years, TIMEX has always encouraged running and has been closely involved with Marathons and been the global sponsor for Triathlons internationally with the Timex Multisport Team competing in Triathlon competitions worldwide. Ironman is a classic case of a long-term TIMEX association which has fuelled extreme sports and the concept of racing against time for years now. Timex also bagged the official product licensee ship of ICC World Cup 2011 and had launched a special edition ICC World Cup collection.

“Brand Timex has always stood for high energy and youthfulness, especially with an out-doorsy and sporty outlook. This was a perfect opportunity for the brand to dominate a segment, and move it into racing and lifestyle. The fact that the Timex team felt excited by the opportunity was the perfect kickoff” said Navroze D Dhondy, Managing Director Creatigies Communications, that tied up the partnership.

According to Anil Singh, Managing Director Procam, which promotes the races in India, ” we are truly happy with TIMEX coming on board as the official timing partner and watch of all the 3 races in India. The fact that all 3 races are Gold Label, we feel doubly happy that a brand with the heritage of Timex has joined hands with running in India.”

Along with bagging the official watch title, Timex is looking at bringing a slew of specialised sporting watches into the country. With more that half a million serious runners in the main markets, this would be another guided missile in the Timex’s marketing armoury, making it the clear leader in this segment.

The watches are not just stopwatches or times but actually help the runner in many more ways. Measuring heart rates, BP, pulse, and other important parameters are not mere watches on your wrists. It also plans to organise Running Clinics and get the true running fan to meet with International Running Stars at all the races, encouraging the sport and the new converts to running.

About Timex Group
Timex Group is one of the world’s largest watchmakers that designs, manufactures, and markets innovative timepieces and jewelry globally. Timex was founded in 1854 and has a rich heritage of making the finest timepieces.

Timex Group has a portfolio of 10 brands spread across various segments from mid-premium to luxury segment with Brands like, Timex, Opex, Guess, Gc, Marc Ecko, Nautica, Salvatore Ferragamo, Versace, Versus and Valentino with selling channels in more than 100 countries. The Group has a design centre based out of Milano and a manufacturing base spread across various countries.

Over the years, TIMEX Group India Ltd. has grown to become one of the leading brands in the organized watch market. Brand TIMEX is well-known in India for its youth appeal, sporty, fashionable and technologically advanced product offering. TIMEX group also has set standards of high-quality watch-making through excellent technology and innovative product development. TIMEX has been a pioneer in inventing several landmark technologies to its credit including the Indiglo®. TIMEX Group has also diversified and has plans of launching a host of international brands within the premium and luxury segments in the country.

Yes, it’s time to lace up those running shoes, strap on that watch…..and run to make life complete.

Creatigies created Timex Countdown to the World Cup 2011 in Mid-Day

Praveen — Mon, 07 Feb 2011 11:06:00 +0000

Cricket, Mid Day, Timex

Creatigies created Timex Countdown to the World Cup 2011 in Mid-Day
Leveraging the excitement around 2011 world Cup, the Timex countdown meter on the Mid-Day masthead enabled Timex to leverage the association with CWC and showcase special edition 2011 world cup collection.
The initiative encouraged readers to participate in the contest through SMS and win the special edition watch.

Electrolux Wisden International Awards 2003

Praveen — Thu, 30 Oct 2003 09:33:00 +0000

Aaj Tak, Air Sahara, Electrolux, ESPN Star Sports, Headlines Today, Hindustan Times, Hutch, Intergold, Mid Day, Outlook, Peter England, Quintus, Taj Hotels, Timex, TVS Motor, Wisden

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar

Electrolux Kelvinator Wisden Indian Cricketer of Century Awards 2002

Praveen — Tue, 23 Jul 2002 09:24:00 +0000

Air Sahara, Electrolux, HSBC, indiatimes.com, Outlook, Quintus, Ten Sports, Times of India, Timex

Wisden, regarded as the Bible of cricket recognized the achievements of 100 years of Indian Cricket at a glittering evening hosted in London.
Electrolux – Kelvinator the principal sponsors joined hands to make this one of Cricket’s most endearing event.
Creatigies, as the marketing partner of QGH marketed the event.

Sponsors & Partners
Electrolux Kelvinator, Timex, HSBC, Times Of India, Outlook, Indiatimes.com, Ten Sports, Air Sahara & Le Meridien

The awards were for the following:
Special Achievement Award: Mr. Mustaq Ali
Best Test Batting: VVS Laxman 281 vs Australia 2001
Best ODI batting : Kapil Dev 175
Best Test Bowling: B S Chandrashekhar 6 for 38 vs England 1971
Best Indian Team: Sunil Gavaskar’s 1985 – World-beating team winning the World Championship of Cricket
Spirit Of Cricket: G R Vishwanath
People’s Choice: Indian Cricketer of the Century: Sachin Tendulkar
Jury’s Choice: Indian Cricketer of the Century: Kapil Dev

Predikta Contest – Set Max – 2002-2003

Praveen — Sat, 09 Feb 2002 08:06:00 +0000

Contest, Cricket, Electrolux, indiatimes.com, Onida, Pepsi, Quintus, Ray Ban, Reebok, Samsung, SET Max, Sony Ericsson, Timex, Toyota, Wisden

PREDIKTA, the interactive game launched on SET Max during the ICC Champions Trophy (ICCCT) 2002 and was “bigger and better” for the ICC World Cup 2003, with more interactive features and more sponsors looking to leverage the popular game.

The pioneering sms based game show, hosted by Charu Sharma and Mandira Bedi on live cricket telecast set all time records. Predikta received more than 4 million SMS messages during the 2002 Champions Trophy in Sri Lanka and the 2003 World Cup in South Africa.

Creatigies was instrumental in the complete co-creation and marketing of PREDIKTA

Sponsors & Partners:
Pepsi, Toyota, Reebok, Electrolux, Star Cruises, Sony Ericsson, Timex, Rayban, Onida Home Theatre systems, Samsung and Westside.