TVS Motor – Creatigies

Creatigies makes Pune Warriors India Vroom on TVS, 2011

Praveen — Wed, 13 Apr 2011 10:25:00 +0000

Apr 13, 2011, New Delhi, India
New IPL entrants Pune Warriors received a shot in the arm with India’s third-largest two-wheeler manufacturer, TVS Motor Company, leading as team sponsors. The deal was stitched together by Creatigies Communications.

“In the recent past, TVS Motor Company has had successful associations with the game of cricket and when Creatigies presented us with this opportunity, we felt that it was a great platform to partner and support a new team like Pune Warriors India, as both of us are go-getters and are passionate about what we do.” said H S Goindi, President – Marketing, TVS Motor Company.

Abhijit Sarkar, Director Sahara Adventure Sports Limited and Corporate Communications, Sahara India Pariwar, is equally happy with such an association. “TVS has been a homegrown successful brand and we at Pune Warriors India are really thrilled with having such a brand as our Lead Sponsor. The values shared by both are similar, youthful, energetic and hungry for success”.

The Pune Warriors India is in its first season with the DLF IPL and is led by the World Cup hero Yuvraj Singh. The team has a good mix of experienced established stars including Yuvraj Singh, Robin Uthappa, Graeme Smith, Callum Ferguson, Murali Kartik, Nathan McCullum, Jesse Ryder, Jerome Taylor, Ashish Nehra, Mitchell Marsh, Angelo Mathews, Tim Paine (wk), Wayne Parnell and Alfonso Thomas

“It is wonderful to see both TVS and Pune Warriors India finalise this partnership, as both valued the opportunity each presented,” said Navroze D. Dhondy, Managing Director, Creatigies Communications, which managed this association. “It’s always a win–win for both partners when each finds synergy in the other. Both Pune Warriors India and TVS are looking at leveraging this partnership and maximizing benefits for the respective brands”

Pune Warriors India which won its first match in style, plays all its home matches this season at the impressive Dr D Y Patil stadium
in Navi Mumbai.

TVS – Reebok Promotion 2009, 10

Praveen — Sun, 15 Nov 2009 18:06:00 +0000

Fastrack Watches, Lenovo, Motorola Mobile Phones, Reebok, TVS Motor

When two brands share a similar TG and a common Brand Ambassador magic can be created Creatigies stitched partnership between Reebok India and TVS where the concept helped to leveraging the strengths of both Brands across a common denominator.

A tentative experiment began with the TVS – Reebok “ STYLE “ promotion, where the biker was Rewarded with a sporty Reebok windcheater, something every Biker dreams of and wants to own.

The promotion grew from a Regional footprint to a National one, creating success for both brands.

The riders also had the chance to win Lenovo Laptops, Fastrack watches, and Motorola mobiles.

This was followed up the next season with STYLE-2 with watches and sunglasses adding to the riders style, the second leg of the promotion made it an even bigger success.

LG – HT Shopping Festival 2009-10

Praveen — Fri, 30 Jan 2009 04:54:00 +0000

DYC, General Motors, Hindustan Times, LG, Titan, TVS Motor

Creatigies marketed HT City Delhi Shopping Festival 2009-10, the biggest shopping festival in Delhi NCR.
The 6-Week Festival saw huge ground, retail and print promotion.
Creatigies got on-board LG as the Title Sponsor and other sponsors in DYT, General Motors, DYC, Titan and TVS.
Besides branding across various formats, brands were delivered tailor-made activations at the participating outlets.

Electrolux Wisden International Awards 2003

Praveen — Thu, 30 Oct 2003 09:33:00 +0000

Aaj Tak, Air Sahara, Electrolux, ESPN Star Sports, Headlines Today, Hindustan Times, Hutch, Intergold, Mid Day, Outlook, Peter England, Quintus, Taj Hotels, Timex, TVS Motor, Wisden

Electrolux Wisden International Awards was held at the prestigious NCPA in Mumbai on 30th October 2003. The EWIA is an event to recognise and award the best International cricketers of the Year.
Creatigies was instrumental in designing and executing a complete marketing and promotion plan for the awards.

Sponsors & Partners
Electrolux, TVS, Peter England, Timex, Air Sahara, Hutch, Taj Hotels, Intergold, ESPN Star Sports, Aaj Tak, Hindustan Times, Mid Day, Wisden Cricket, and Outlook

The ‘Electrolux Wisden International Awards’, covered the following key categories:
Electrolux International Cricketer of the Year: Ricky Ponting
Electrolux Indian Cricketer of the Year: Rahul Dravid
Test Batting Performance of the Year: Michael Vaughan
ODI Performance of the Year: Andy Bichel
Bowling Performance of the Year: Shane Warne
Young Player of the Year: Graeme Smith
Team of the Year: Australia: John Buchhanan & Tim Nielsen
The ESPN STAR Sports Moment of The Year: Sachin Tendulkar