In 2009, Wrigley had made its first foray into Indian cricket with the announcement that it will be sponsoring all eight IPL franchises.

As part of IPL tie-up, Wrigley had initiated several promotional activities during the T20 season, such as launch of special edition packs, jars and trading cards that will be available for a limited period and will give cricket fans an opportunity to win tickets to South Africa to watch the IPL matches.

In the IPL 2010 season, Orbit 12th Man: Increased the size of IPL teams. The confectionary brand also undertook below-the-line initiative to strike the right note with its TG and drive participation for Orbit 12th Man

Creatigies got Wrigley’s brand Doublemint to ride on the fast track by being the Official Gum Partner of Team Force India.

With the objective of reaching out to the Upwardly Mobile youth and getting their attention, Doublemint chose Formula1 as the effective platform. The sponsorship was effectively leveraged through on-ground activations and Race to Britain Contest run through DM Packs and amplified on ESPN Star, the official broadcast partner of Formula1 Sport in India.