In 2009, Wrigley had made its first foray into Indian cricket with the announcement that it will be sponsoring all eight IPL franchises.

As part of IPL tie-up, Wrigley had initiated several promotional activities during the T20 season, such as launch of special edition packs, jars and trading cards that will be available for a limited period and will give cricket fans an opportunity to win tickets to South Africa to watch the IPL matches.

In the IPL 2010 season, Orbit 12th Man: Increased the size of IPL teams. The confectionary brand also undertook below-the-line initiative to strike the right note with its TG and drive participation for Orbit 12th Man

The HT City Crystals People’s Choice Awards for excellence in food and beverage have had Delhiites buzzing since the 227 nominees in 21 categories were announced.
The concluding ceremony was an apt conclusion, as the who’s who of the Capital gathered at the ITC Maurya hotel to attend the awards function. From top chefs and restaurateurs to noted names from various fields, the evening was a star-studded affair.
The People’s Choice Awards — conferred on 21 restaurants — were decided on the basis of more than three lakh votes, gathered via e-mail, SMS, and on-ground voting.
Creatigies got Teacher’s as the associate sponsor and Orbit Chewing Gum and Del Monte as Official Partner with the Crystal Awards.
While Teacher’s set up the bar at the awards night, they were made of activations in city’s bars and pubs as a lead up the grand night.
Orbit promoted dental hygiene after-meal as core thought through this association that saw multiple activations across various city restaurants.
Del Monte products were integrated at various on ground activations.
All the participating brands got huge media value through the comprehensive promotion plan for The HT City Crystals People’s Choice Awards.

Where style meets substance

Under the aegis of the FDCI, India’s leading Fashion body, the first and most unique Menswear Fashion Event Showcasing the best talent in the country was launched in 2009.

Cementing India’s position as the 4th fashion capital for menswear in the world, Van Heusen Mens Week was high on style with the event showcasing the very best of Indian Menswear designer talent

Sponsors:

2010:  Van Heusen, Maruti Suzuki SX4, Kingfisher Premium,  Airtel Champions League Signature, Fly Kingfisher, Hindustan Times.

2009: Van Heusen, Ray-Ban, Whyte & Mackay, Kingfisher Premium,  Fly Kingfisher, Honda Jazz, Wrigley’s Orbit.