Case Studies
ABP News - UP Yoddhas Principal Sponsor (PKL Season 8, 2021)
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UP Yoddha, the Franchise of Pro Kabaddi League, signs up with ABP News, as the Lead Principal Sponsor. With this partnership, ABP News is eyeing to connect with a wider audience by capturing the interest of both rural and urban markets.
As a part of this deal, ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country.
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