Creatigies Communications curated strategic partnership between ACER India and Royal Challengers Bangalore (RCB) as the team’s Exclusive Technology Partner for the 2016 Indian Premier League (IPL) season. 

Key Highlights of the Partnership

• Kit Branding: As part of the commercial agreement, Acer received primary brand visibility with its logo featured on the headgear (helmets and caps) worn by the RCB players. 

• Brand Repositioning: The alliance was a deliberate effort by Acer to expand its identity beyond a traditional computing-only brand. It positioned itself as a new-age media and entertainment lifestyle brand by plugging into India's largest entertainment medium—cricket. 

• Shared Philosophy: The tie-up was marketed as a strategic win because both Acer and the star-studded RCB franchise shared a "technology-first" and high-performance philosophy. 

• Fan Campaigns: The partnership included multi-channel marketing campaigns, promotional sweepstakes and interactive social media contests allowing fans to win prizes by comparing their favorite RCB players to Acer laptop traits. 

• Long-Term Success: The 2016 campaign was highly successful on the field, with RCB reaching the IPL finals. The synergy proved strong enough that Acer extended the partnership into the 2017 season.