Creatigies got IDFC FIRST Bank as Official Banking Partner of Mumbai Indians (MI) in March 2023, under a three-year deal covering the 2023–2025 IPL seasons featuring the brand logo on the right chest of MI Jersey.

Strategic fit

The partnership was positioned as a meeting of two high-visibility brands with shared emphasis on digital innovation, customer-first banking, and large fan engagement. 

Campaigns and fan activations

IDFC FIRST Bank used the MI tie-up to drive both brand awareness and customer engagement:

Launch narrative: The deal marked IDFC FIRST Bank’s debut in cricket partnerships, with messaging around “#GetMore from your bank” and leveraging MI’s global fan base.

FIRST PITCH Event: The bank ran an exclusive fan/customer experience called “FIRST PITCH”, offering select customers a meet-and-greet with MI players, turning fandom into a loyalty and acquisition tool. 

IDFC FIRST Bank shot and produced multiple digital creatives using the MI players over the period of 3 years. 

The partnership gave great ROI to IDFC FIRST Bank in terms of visibility and engagement.