Leveraging India Cricket as a platform, Creatigies curated ING Vysya Lion of the Day for ING Vysya Life Insurance. ING Vysya Lion of the Day is awarded to the player whose contribution has made the difference between the winning and the losing side.

On the following day of each India match, HT and Mid-Day carried out the branded editorial piece announcing the player of the Match as ING VYSYA LION OF THE DAY through an ad on the Sports Page.

The association gave ING VYSYA to ride on the excitement for Cricket in India and feature the best cricketers in this innovative branded feature.

The success of the branded feature encouraged ING VYSYA to extend the activity across multiple editions of Mid-Day and Hindustan Times for the entire Indian cricket calendar.