Jindal Steel & Power Limited (JSPL), through its retail brand Jindal Panther, curated significant association with the Indian Super League (ISL) through Creatigies. In October 2022, Creatigies got JSPL on board with ISL as an associate sponsor. 

Jindal Panther on-ground and on-air branding featured prominently during all ISL Matches. 

The partnership brought together Jindal Panther’s brand positioning around “Speed, Strength and Flexibility” with professional football sporting culture. 

The association delivered substantial brand visibility for Jindal Panther with league’s overall viewership of 130 million. 

Overall, the partnership represents a strategic sports-marketing initiative through which Jindal Steel & Power leveraged the reach of the ISL to build brand visibility, connect with football audiences and associate Jindal Panther with attributes of sporting performance and strength.