Creatigies and Radio Mirchi envisaged and implemented the ‘Sapno Ki Azadi’ campaign for Modicare (one of India’s leading Direct Selling Companies) across 6 cities, covering 18 colleges and 18 RWAs.

Sapno Ki Azadi is about financial freedom for women from all walks of life, be it college-going young women to new mothers to housewives.

The campaign is a mix of On Air (Radio) and On Ground (Colleges & RWAs) integrations and cross-promotions.