Case Studies
Nissin & NDTV - Cup Noodles Manchester United Soccer Schools - 2016 – 17
An Initiative by Nissin, NDTV and Creatigies to reach out to under-17 segments with a pan-India football platform. To promote and support football at the grassroots level in India, to create a platform for reaching out to schools in the country and to build inroads into schools and connect with the under 17- segment.
Cities covered -2016: Mumbai, Kolkata, Delhi and Bangalore.
Cities covered –2017: Guwahati, Kolkata, Chennai, Bangalore, Mumbai, Delhi; finals in Bangalore.
Five kids from each city got selected for the Finals at Bangalore. All 30 chosen ones, went through extensive two days of training under Manchester United Soccer Schools coaches, and then played a Finale-Match.
After the Finals, four kids were selected to travel to Manchester and watch a Manchester United match at Old Trafford, and get training tips from Soccer Schools coaches at the hallowed ground.
Coach the Coaches
Five local coaches from each city were shortlisted to be brought to Bangalore for a coaching camp by the Manchester United Soccer School Coaches on the 2nd February 2017
The city rounds and finale were telecast on NDTV 24 x 7 and NDTV India.
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