A Partnership Celebrating Strength, Performance and the Spirit of Kabaddi

Creatigies was instrumental in getting 8PM Premium Black Packaged Drinking Water, from the house of Radico Khaitan, partner with Haryana Steelers as their Official Beverage Partner for Season 10, 11 and 12 of the Pro Kabaddi League (PKL) in 2023, 2024 and 2025. The association was part of a multi-year collaboration and marked an opportunity for the brand to strengthen its visibility through one of India's most popular professional sporting leagues.

The partnership brought together 8PM's brand presence and Haryana Steelers' competitive spirit, creating a platform to connect with kabaddi enthusiasts across the country. Known for its fast-paced action, physical intensity and tactical gameplay, the Pro Kabaddi League offers brands an engaging environment to reach passionate sports audiences, particularly across North and other key Indian markets.

As part of the association, the 8PM logo was prominently featured on the back of the Haryana Steelers' playing jersey, ensuring brand visibility during matches and across team-related promotional content. This branding opportunity enabled 8PM to associate itself with the players' determination, teamwork and pursuit of excellence, while benefiting from the wider exposure generated by the league.