8PM Premium Black Packaged Drinking Water, from the house of Radico Khaitan, partnered with UP Yoddhas as their Official Beverage Partner for Season 10 of the Pro Kabaddi League in 2023. The association provided the brand with an opportunity to leverage the popularity of one of India’s leading sporting leagues and connect with passionate kabaddi fans across the country and most importantly in important market like UP for 8PM.

Besides branding delivering wide scale visibility, 8PM leveraged the association for their trade in Delhi & UP by giving away and tickets and opportunity to present match awards at the end of Team Matches.

Through team jersey branding on Sleeve, 8PM strengthened its presence in the sporting ecosystem while associating with the values of strength, resilience, teamwork and the winning spirit that define kabaddi.