Bringing alive the ‘I am What I am’ Tag Line of Reebok, Creatigies created special shows on Zee Sports featuring various cricketers including the ones who were brand ambassadors of Reebok. The show allowed Reebok to promote and amplify their association with the cricket stars and talk about the I am What I am philosophy in their life as a professional cricketer and beyond.

Zee Sports had interviewed a complete set of players for a cricket talk show. It managed to get “ under-the-skin” of many to actually expose to the viewer the “ real person” besides the “public-cricketer”.

Creatigies recommended this to be titled as the Reebok I am what I am cricket show, which became a successful series of 26 special programmes featuring the top players from world cricket. The show shared player insights as never before and connected with the brand’s core promise.

In programme branding, product placements, and interactive contests all made it a comprehensive marketing promotion.