Case Studies
Say Salaam India, 2007 - Bollywood Movie
Creatigies, the marketing partner for the producers by Credence Motion Pictures & Speaking Tree Films, brought on board Reebok and Lotte Spout to create a “brand-connect” through a fresh and exciting opportunity.
Reebok, being a leading brand in sportswear and equipment, was featured in the movie as the clothing and equipment partner for the local school team and got to showcase a complete range of Reebok clothing and cricket equipment along with an emotional connect of supporting the “ under-dogs” who went to win the tournament.
Lotte, which has a leading brand of chewing gum called Spout, was interestingly integrated into the film as the title of the cricket school tournament. The “Lotte Spout School Challenge” became the focal point of the movie, and brand connects through sampling at the shoot etc made it a successful association.
Reebok leveraged the association and promoted the top of line “Rahul Dravid” cricket shoe collection, as well as ran a 30 sec TVC across various mainline channels promoting the movie and its association with the same.
Director: Subhash Kapoor
Cast: Sanjay Suri, Milind Soman, Sandhya Mridul, Sachin Khedekar, Anuj, Preteek
© Credence Motion Pictures & Speaking Tree Films
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