Suzuki Motorcycle India Private Limited (SMIPL) officially signed on as a Principal Sponsor for the Delhi Daredevils (now Delhi Capitals) ahead of the 2018 Indian Premier League (IPL) season. The partnership was stitched by Creatigies as the Strategic Architect of the deal.

Key Highlights of the Partnership

• Kit Branding: As a major commercial partner, the prominent Suzuki GIXXER logo was featured on the right-side of the chest on both the official playing and practice kit jerseys of the Delhi Daredevils.

• Target Audience: Suzuki strategically leveraged the massive television and digital reach of the IPL to strengthen its brand connection with India’s youth population, which directly matched the core customer demographic of its flagship, premium GIXXER motorcycle portfolio. 

• Fan Engagement: The brand executed multiple on-ground and digital interactive campaigns during the tournament, which included activities like the "Gixxer Club Delhi" leading the team convoy to their home stadium matches, M&G with Team Players and dedicated shoot for the Brand.