Creatigies brought to life and established a highly successful multi-year partnership between The Muthoot Group - Delhi Daredevils (now Delhi Capitals) spanning from 2010 to 2013, helping the financial conglomerate transition into a household brand across India. 

Key Highlights of the Partnership

• Evolution of the Deal: The collaboration started in 2010 when The Muthoot Group entered as an Associate Sponsor, placing its logo on player helmets and trousers. Following a successful trial, they upgraded to the Main Team Sponsor (Principal Sponsor) from 2011 to 2013, replacing Hero Honda. 

• High-Impact Branding: As the primary sponsor, the prominent Muthoot Group logo was displayed on the front-chest of the Delhi Daredevils playing jerseys, generating massive television and digital impressions. 

• Unique Fan Engagement: In 2012, to celebrate the association, the group launched a first-of-its-kind limited-edition 'Delhi Daredevils-Muthoot' branded gold coin, unveiled by then-captain Virender Sehwag. 

• Impactful CSR Campaigns: During the 2013 season, the partnership was leveraged for social good through the "Muthoot Dus Ki Toli" education initiative. The Muthoot Group pledged ₹6,000 for every six and ₹4,000 for every four hit by Delhi batsmen to fund the education of underprivileged children via NGOs like Save the Children.