Creatigies got Yakult Danone India to partner with Kerala Blasters FC (KBFC) in September 2022, as club’s Official Health Partner for the 2022–23 Indian Super League (ISL) season. The partnership connected Yakult’s focus on health and wellness with Kerala Blasters’ strong sporting identity and fan following.

The association was a natural fit for both brands. Yakult sought to promote its probiotic health drink and its broader message around maintaining good health, while KBFC has consistently emphasized fitness and sporting performance. The club’s large and passionate fan base and Yakult’s plans to strengthen Karala Market for the brand are key reasons for Creatigies to choose Kerala Blasters as a strategic partner for Yakult Danone.  

The partnership extended beyond the initial 2022–23 season, with Yakult continuing as an Associate Partner for the 2023–24 season. Its branding featured on the club’s matchday shirt, giving the brand visibility among KBFC supporters and ISL audiences. 

Importantly, the collaboration was also notable because it marked Yakult’s first association with a sports team in India. The companies indicated an interest in exploring wider India-Japan sporting and grassroots opportunities through the partnership. 

Overall, the Yakult–Kerala Blasters association can be viewed as a sports-and-wellness partnership, using the popularity of football in Kerala to strengthen Yakult’s brand engagement while aligning the club with a global health-focused brand.

Creatigies was instrumental in stitching and managing this partnership for the brand.