The IDFC FIRST Bank–BCCI partnership, facilitated by Creatigies, delivered full-season, cross-format visibility and brand integrations across India’s home cricket ecosystem over 3 Home seasons positioning the bank at the heart of the country’s most-watched sport. IDFC FIRST Bank became the title sponsor for all BCCI international and domestic home matches starting September 2023, with rights running through August 2026. This covers India’s men’s and women’s home internationals (Tests, ODIs, T20Is) and key domestic tournaments like the Ranji Trophy, Duleep Trophy, Irani Cup, and age-group events. As title sponsor, IDFC FIRST Bank secured prominent in-stadium, on-broadcast, and event-branding visibility across the home cricket calendar. Creatigies, a sports marketing and partnerships firm, stitched the association, aligning IDFC FIRST Bank’s “customer-first” positioning with Indian cricket’s massive national reach to drive brand salience, retail acquisition, and community-led engagement.

Creatigies got Himalaya Wellness on board with Royal Challengers Bengaluru’s women’s team in the Women’s Premier League (WPL) since the league’s launch in 2023, with the partnership running through the 2026 season.Partnership scope and positioning• Himalaya branding featured on Lead Side of the Players’ Cap & Helmet• Role: Himalaya is positioned as Royal Challengers Bengaluru’s (RCB) official face care partner focusing on promoting its face wash range and broader skincare messaging.• Brand fit: The partnership aligns Himalaya’s “confidence and self-care” narrative with RCB women’s team values of resilience and excellence. Himalaya leveraged the RCB association to run purpose-led campaigns rather than just product ads over this 4-year period using RCB Players to drive real empowerment conversations around women’s cricket.

Creatigies got IDFC FIRST Bank as Official Banking Partner of Mumbai Indians (MI) in March 2023, under a three-year deal covering the 2023–2025 IPL seasons featuring the brand logo on the right chest of MI Jersey.Strategic fitThe partnership was positioned as a meeting of two high-visibility brands with shared emphasis on digital innovation, customer-first banking, and large fan engagement. Campaigns and fan activationsIDFC FIRST Bank used the MI tie-up to drive both brand awareness and customer engagement:Launch narrative: The deal marked IDFC FIRST Bank’s debut in cricket partnerships, with messaging around “#GetMore from your bank” and leveraging MI’s global fan base.FIRST PITCH Event: The bank ran an exclusive fan/customer experience called “FIRST PITCH”, offering select customers a meet-and-greet with MI players, turning fandom into a loyalty and acquisition tool. IDFC FIRST Bank shot and produced multiple digital creatives using the MI players over the period of 3 years. The partnership gave great ROI to IDFC FIRST Bank in terms of visibility and engagement.

Somany Ceramics Limited, a prominent giant in the Indian ceramic tile industry, officially entered into a sponsorship agreement with the Indian Premier League (IPL) franchise Lucknow Super Giants (LSG) as an Official Partner for the 2023 IPL season. Creatigies Communications stitched and managed the partnership that delivered high points for the brand.Key Highlights of the PartnershipBrand Visibility: Lucknow Super Giants team prominently displayed the SOMANY logo on their player helmets and caps throughout the 16th edition of the tournament.The Strategic Campaign Slogan: The co-branded marketing activation centered around the unique slogan, "Har andaaz mein zameen se jude". This phrase creatively fused Somany’s core corporate philosophy ("Zameen se Jude") Mutual Objectives: For Somany Ceramics, the high-octane visibility of the IPL served to reinforce its consumer reach across India. For LSG, the tie-up added a premium, household home-decor brand to its growing corporate sponsorship portfolio.

Nissin continued its association with the Delhi Capitals for the 2022 season. The association is into its 3rd season.The deliverables of the deal include the Cup Noodles logo on the non-leading trouser of the team’s playing kit, usage of the team’s logo, player images, and the potential opportunity of a virtual meet and greet with team players.In the 2nd season of the association, Nissin connected with their social media fans and brought exciting online contests for them to participate in. The winners received Nissin Cup Noodles hampers.In the 3rd season of the association, Nissin created a campaign ”Hungry for the Cup” and connected with their social media fans and brought exciting engagement and online contests for them to participate in.

Creatigies was instrumental in bringing Zomato on board the Royal Challengers Bangalore as the Associate Sponsor (Lead Trouser) and as the Official Partner of Kolkata Knight Riders as well as Delhi Capitals for IPL 2019.Zomato leveraged the partnerships by running prediction-based contest using the Player Images throughout the IPL season thereby reaching its TG and making headway into regions across the country in turn maximizing its revenues.Connecting the Cricket and Food story, in a never done before integration, Zomato took the ownership of the RCB Food-Court during all RCB Home matches.This enabled Zomato to bring on board their Food Partner Brands & Outlets to be part of the IPL excitement.Zomato also rewarded its Delivery Boys and staff through a Meet and Greet held in Bangalore with the RCB stars at an event hosted by Gautam Bhimani.The event saw great fan-fare and excitement with Zomato Team meeting the RCB Players and taking home priceless merchandise.

Creatigies Communications is proud to have lip-smacking partnership between Indo Nissin ( Cup Noodles) and Royal Challengers Bangalore (RCB) for IPL 2017 as Official Noodles Partner.Indo Nissin and Royal Challengers Bangalore (RCB) continued their partnership for the 3rd year for the IPL 2019 as the “Official Instant Noodle Partner”.This year the partnership has been upgraded to Associate Sponsor and the Nissin logo features on the Non-Lead Trouser of RCB Playing and Practice Kit.The partnership is being leveraged to promote Top Ramen this year.The association between the two high energy brands has been received very positively by the RCB Fans and Cup Noodles Consumers.The association saw Cup Noodles creating an extremely well woven RCB-Brand Video with Virat Kohli , Yuzvendra Chahal and Umesh Yadav.Cup Noodles Zones have been activated for Sale on match days through 6 zones at the RCB Stadium. Also conducting sampling at the Hospitality Stand.Cup Noodles also undertook sale at the Bangalore stadium and got a great response with The Cup Man engaging with the RCB Fans at the Stadium. Fans love having Cup Noodles while watching their favourite Team in action and it has been a terrific response.The Cup Man adds to the fun and make the engagement come alive.

Suzuki Motorcycle India Private Limited (SMIPL) officially signed on as a Principal Sponsor for the Delhi Daredevils (now Delhi Capitals) ahead of the 2018 Indian Premier League (IPL) season. The partnership was stitched by Creatigies as the Strategic Architect of the deal.Key Highlights of the Partnership• Kit Branding: As a major commercial partner, the prominent Suzuki GIXXER logo was featured on the right-side of the chest on both the official playing and practice kit jerseys of the Delhi Daredevils.• Target Audience: Suzuki strategically leveraged the massive television and digital reach of the IPL to strengthen its brand connection with India’s youth population, which directly matched the core customer demographic of its flagship, premium GIXXER motorcycle portfolio. • Fan Engagement: The brand executed multiple on-ground and digital interactive campaigns during the tournament, which included activities like the "Gixxer Club Delhi" leading the team convoy to their home stadium matches, M&G with Team Players and dedicated shoot for the Brand.

Creatigies Communications is proud to have conceived the special partnership between ItzCash and Kings XI Punjab. The association between the two high energy brands has seen it create a healthy association.ItzCash is India’s largest digital payment firm and a pioneer in the prepaid card industry, associated with the Kings XI Punjab team as its Official Principal Sponsor and Payments Partner. ItzCash is celebrating its 10 years journey of pioneering and driving the digital growth path for India is proud to be a part of the 10th season of Kings XI Punjab and the T20 tournament.The ItzCash logo is prominently visible on the leading side of the helmet, cap, hat and all other official headgear of the KXIP team.

Lloyd partnered with the Royal Challengers Bangalore as the associate sponsor of the team for two seasons of IPL T20 and occupied the right chest position on the team jersey.To leverage the association, Lloyd brings you a few candid moments of happiness from the Royal Challengers Bangalore camp, captured during the team’s IPL 2016 and 2017 campaigns.RCB players at their disarming best, breaking out in all kinds of smiles, celebrating their success and enjoying each other’s company. Lloyd brings you Khushiyon Ki Guarantee.Creatigies was instrumental in creating the LLOYD – RCB partnership for 2016 and 2017. From consulting to managing the partnership end-to-end, this was another milestone at Creatigies.

RBL Bank partners with Delhi Daredevils as the Banking Partner and Principal Sponsor for the team.RBL Bank in its 2nd year of partnership with Delhi Daredevils as the Principal Partner created priceless moments for their staff and customers – Mr. Rahul Dravid (2016), Mr. Yuvraj Singh (2015) and Mr. Gary Kristan (2014)

HTC Mobiles became the Principal sponsor of Kings I Punjab for the sixth edition of the Champions League occupying the right chest position on the team jersey.HTC and Kings XI Punjab association went ahead the brand’s existing relationship, which was established during the Champions League T20 2014. HTC extended its association as the official principal sponsor for the eighth and ninth edition of the T20 tournament.HTC – The Kings XI Punjab partnership has been stitched by Creatigies Communication and Long-term partnerships worked best for both the brand and the team, where they draw from each other’s strengths.

Creatigies Communications curated strategic partnership between ACER India and Royal Challengers Bangalore (RCB) as the team’s Exclusive Technology Partner for the 2016 Indian Premier League (IPL) season. Key Highlights of the Partnership• Kit Branding: As part of the commercial agreement, Acer received primary brand visibility with its logo featured on the headgear (helmets and caps) worn by the RCB players. • Brand Repositioning: The alliance was a deliberate effort by Acer to expand its identity beyond a traditional computing-only brand. It positioned itself as a new-age media and entertainment lifestyle brand by plugging into India's largest entertainment medium—cricket. • Shared Philosophy: The tie-up was marketed as a strategic win because both Acer and the star-studded RCB franchise shared a "technology-first" and high-performance philosophy. • Fan Campaigns: The partnership included multi-channel marketing campaigns, promotional sweepstakes and interactive social media contests allowing fans to win prizes by comparing their favorite RCB players to Acer laptop traits. • Long-Term Success: The 2016 campaign was highly successful on the field, with RCB reaching the IPL finals. The synergy proved strong enough that Acer extended the partnership into the 2017 season.

Indo Nissin associated with the Kings XI Punjab for its brand Top Ramen for the eighth edition of the IPL season.To leverage the association, Indo Nissin launched the Kings XI Punjab Trio card contest and the lucky winners won Kings XI Punjab merchandise.

Delhi Daredevils go Quikr for the 2014 season. Creatigies Communications and Havas Media played a key role in making this partnership happen. Quikr.com became the principal sponsor of the team and occupied the front chest position on the Delhi Daredevils player’s jersey.

HTC a global leader in mobile innovation and design, associated with the GMR Group owned cricket franchise – Delhi Daredevils.The alliance formalizes HTC One M8, as the “Official Phone” for Delhi Daredevils team.

The global car manufacturer, which sponsors diverse sporting activities, extended its involvement with India’s most popular sport as a principal sponsor and official car partner for the cricket tournament IPL season 6.The Nissan partnership with all four teams, Chennai Super Kings, Delhi Darevils, Rajasthan Royals and Pune Warriors India, was stitched together by Creatigies Communications.To leverage the association with the respective IPL teams Nissan undertook promotions like Loyalty Gayi Gaadi Lene, Nissan Fans XI and rewarded the winners with team merchandise and an opportunity to meet with the respective team players in various cities.

Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta, Superskills, were instrumental in creating this partnership.The Muthoot Group had come on board as the Principal Sponsor of the Delhi Daredevils for IPL 4 season onwards.A number of joint initiatives were undertaken by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country saw a vibrant explosion of energy and ideas to drum up support for the Daredevils.The Muthoot Group has earlier tied up Delhi Daredevils Sponsorship – 2010

It was wonderful to see both TVS and Pune Warriors India, a great partnership, as both valued the opportunity each presented. It was a win–win for both partners as each found synergy in the other. Both Pune Warriors India and TVS leveraged this partnership and maximized benefits for the respective brands.

Life OK on the sleeve of Team CSK. India’s only channel that’s dedicated to cherishing life has found its match on the cricket field! Making an unusual move, Life OK, Star India’s new general entertainment channel became one of the sponsors of 2 times IPL champion – Chennai Super Kings (CSK). CSK already had other big sponsors, and this is the first time it has got a GEC channel on board. The two times champions of cricket’s premier league proudly wore the Life OK logo as they welcome the channel as their newest team member and espouse the values that are dear to Life OK – appreciating life’s finer things from family to friends to finding happiness in modest yet noble causes.

Washington Apples, one of the leading fruit brands in India announced its partnership with two times IPL Champion Chennai Super Kings as ‘Official Fruit’ for IPL5. Having brands like Washington Apples and CSK come together is a unique combination and be a trendsetter. Having such strong common brand values, it was a perfect marriage, and that the players and the fans enjoyed a bite of the big apple. The associated brands spread out the message that help in delivering, the common values of healthy & active lifestyle, fitness and commitment to excellence. This association to value brand, business and motivate the fans to lead a healthy active life.

Creatigies brought to life and established a highly successful multi-year partnership between The Muthoot Group - Delhi Daredevils (now Delhi Capitals) spanning from 2010 to 2013, helping the financial conglomerate transition into a household brand across India. Key Highlights of the Partnership• Evolution of the Deal: The collaboration started in 2010 when The Muthoot Group entered as an Associate Sponsor, placing its logo on player helmets and trousers. Following a successful trial, they upgraded to the Main Team Sponsor (Principal Sponsor) from 2011 to 2013, replacing Hero Honda. • High-Impact Branding: As the primary sponsor, the prominent Muthoot Group logo was displayed on the front-chest of the Delhi Daredevils playing jerseys, generating massive television and digital impressions. • Unique Fan Engagement: In 2012, to celebrate the association, the group launched a first-of-its-kind limited-edition 'Delhi Daredevils-Muthoot' branded gold coin, unveiled by then-captain Virender Sehwag. • Impactful CSR Campaigns: During the 2013 season, the partnership was leveraged for social good through the "Muthoot Dus Ki Toli" education initiative. The Muthoot Group pledged ₹6,000 for every six and ₹4,000 for every four hit by Delhi batsmen to fund the education of underprivileged children via NGOs like Save the Children.

In 2009, Wrigley had made its first foray into Indian cricket with the announcement that it will be sponsoring all eight IPL franchises.As part of IPL tie-up, Wrigley had initiated several promotional activities during the T20 season, such as launch of special edition packs, jars and trading cards that will be available for a limited period and will give cricket fans an opportunity to win tickets to South Africa to watch the IPL matches.In the IPL 2010 season, Orbit 12th Man: Increased the size of IPL teams. The confectionary brand also undertook below-the-line initiative to strike the right note with its TG and drive participation for Orbit 12th Man

The Himalaya Purifying Neem Face Wash | ABP News "Lady Cricket Superstar" was a talent hunt and promotional reality campaign launched in late 2022 to discover, celebrate, and empower grassroots female cricketing talent across India. The Initiative was marketed by Creatigies Communications wherein HIMALAYA was brought on board as the TITLE SPONSOR. Key Highlights of the CampaignStrategic Partnership: Himalaya Wellness partnered with Hindi news channel ABP News to launch a nationwide initiative aimed at providing a high-visibility media platform for young, aspiring women cricketers. The Talent Hunt Structure: The program travelled across various regions of India, conducting trials and talent scouting sessions to find raw, untapped cricketing potential. The journey of these selected young athletes, their rigorous training drills, and their personal inspirational stories were broadcasted in a structured episodic reality format on ABP News.Brand Alignment: For Himalaya, the campaign aligned with its overarching marketing philosophy of fostering inner confidence and self-care in young women. It allowed the brand to anchor its signature Neem Face Wash to a message of "breaking barriers" and striving for peak performance on and off the cricket field. Stepping Stone for Women's Cricket: Executed right on the cusp of the massive boom in Indian women's cricket (just before the inaugural Women's Premier League), the initiative served as an early milestone for corporate brands shifting major sponsorship budgets toward grassroots women's sports development.

Lloyd presents the Smaaash Corporate Cricket Challenge, 2015. Lloyd came on board as the Presenting Sponsor of the SMAAASH Corporate Cricket Challenge, a Corporate Cricket League that was played on the SMAAASH CRICKET platform across October – November, 2015.It is a first of its kind 360° cricket simulator where you can face the bowling of International Cricket legends. Unlike a run-of-the-mill bowling machine, Smaaash Cricket allows you to experience the real thing! The precise technology not only matches the bowling action of cricketing greats but is also replicates all their deliveries. The spectators cheering, live commentary, high frame-per-second video cameras tracking fielding positions and of course the international players you are facing all combined make for a life like experience. The tournament is all about batting. Both teams bat and the team that scores the maximum runs win.The event was launched by Virat Kohli amongst much fanfare at SMAAASH, Cyber Hub, Gurgaon and he made another appearance to announce the winner of the Smaaash Corporate Cricket Challenge.Creatigies was instrumental in forging the partnership which saw a tremendous response with participation from a staggering number of teams across the city.

Reebok India got connected with Sri Lanka Cricket to be the outfitter of the national cricket team. Reebok has taken on the mantle to provide the entire team with state-of-the-art apparel, footwear and equipment to empower the team to fulfil its real potential.

Who’s the world’s most accurate bowler?Which batsman hits the ball the furthest?Who’s the best fielder?Superskills TV Show answered these questions in a series of programmes that pitched the world’s finest individual cricketers against each other with a rich prize in the sport at stake.The teams that have participated in the 3 editions of Superskills have been India, Pakistan, West Indies, Australia, England, Sri Lanka and rest of the World.Leading players who have participated in Superskills;Rahul Dravid, Wasim Akram, Virender Sehwag, Chris cairns, Shahid Afridi, Kevin Pietersen, Stephen Fleming, Salman Butt, Younis Khan, Azhar Mahmood, Sangakarra, Jayawardene, Lance Klusener, Shaun Pollock, Ricardo Powell, Ramnaresh Sarwan, Marvan Atapattu, Arvinda Desilva, Javagal Srinath, Sreesanth, Suresh Raina, Mohd. Kaif and many more…Creatigies was instrumental in the complete marketing of Superskills over the years.Sponsors & PartnersSamsung Superskills (2003): Samsung, ING Vysya Life Insurance, JK Tyre, Fuji Film, Reebok, ESPN Star Sports,Samsung Superskills (2005): Samsung, ICI Dulux, Oriental Bank of Commerce, Boost, Luminous, Qatar Airways, Jaypee Hotels, Hutch, Exchange4media.com, BDM, Star Sports,Lotte Superskills (2007): Lotte, Luminous, Boost, Club Mahindra, Hindustan Times, DYC, Canon, Exchange4media.com, Coffy Bite, Western Union, Power, PizzaHut, Zee Sports, CNN IBN,Superskills © QGH

Hundreds of hopefuls participated from all corners of the country, in search of becoming India’s Cricket Star. A sure ticket to fame and name, and an exciting county cricket contract with the Leicestershire cricket club.

The definitive U-17 school cricket tournament in the country.A Pan National Under 17 Cricket tournament conducted under the aegis of their respective state associations:Mumbai; New Delhi; Chennai; Bangalore; Hyderabad and Punjab (Chandigarh, Patiala, Jalander, Ludhiana, Amritsar, Mohali)The event covered 6 Metros with more than 450 schools participating. It has over the years discovered amazing talent which has gone on to play for India, players such as Utthapa, Piyush Chawla, Shikhar Dhawan.Organised by Procam International and marketed by Creatigies, Boost Cricket Cup became the most sought after school cricket tournament in the country.Boost gave the tournament a fresh life and promoting the initiative through various BTL and mainline mediums.Principal Sponsor: BoostUnder 17 Cricket Cup © Procam International

Based on combination of reviews, previews, footage, analysis, discussion and debate, the Wisden Aaj Tak shows were rated as the Top 10 programmes amongst all Indian News channels.The hosts used for the shows were Saba Karim and Madan Lal and the programme was run Pre- Mid and Post Match on each match day. Apart from the shows, some hour-long special packages were also created as “curtain – raisers” for each series.The stats were exclusively sourced from Wisden / cricinfo for the shows.Creatigies stitched the deal between Wisden and TV Today Group and gave bith to this exciting new format.

After a hiatus from Live Sports due to the pandemic, Creatigies brought Acer on board as an Associate Sponsor on the Star Sports for the English Premier League towards the lateral half of the 2020-21 season.One of India’s leading Computer brands, Acer promoted its range of Laptops through its TVC, L Bands, Aston Bands and Clock Dropdowns.

Conceived and managed by Creatigies with the objective of recognizing and rewarding dedication to creating excellence in the field of design & communication, the Galgo Awards spanned a comprehensive range of communication design categories.The advertising, media, and marketing communications fraternity were all gathered to honour the winners, bound by the same philosophy of setting and uplifting communication design standards.The adobe Galgo Design Awards celebrated the best work of design the industry has to offer. It encompasses the disciplines of communication through the paper in the following categories;Best Calendar, Best Invitation and Greeting Card, Best Corporate Brochure, Best Illustrator, Best Direct Mailer, Best Photographer, Best Corporate Identity, Best Copy Writer, Best Offset Printer, Best Screen Printer, Best Graphic Designer

Aircel sponsored weekly tech column written by Rajeev Makhani in HT Brunch in 2010.The column covered the tech innovation and its impact on the consumers and business in times to come.Aircel Techilicious column became a regular feature in HT Brunch that became one of the most look-forward to feature on upcoming trends in the field of telecommunication & technology