Wrigley’s Doublemint partners with Force India Formula One 2009-10

Creatigies got Wrigley’s brand Doublemint to ride on the fast track by being the Official Gum Partner of Team Force India.

With the objective of reaching out to the Upwardly Mobile youth and getting their attention, Doublemint chose Formula1 as the effective platform. The sponsorship was effectively leveraged through on-ground activations and Race to Britain Contest run through DM Packs and amplified on ESPN Star, the official broadcast partner of Formula1 Sport in India.

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