HTC Partnered with NorthEast United FC As the Lead Sponsor during the Hero ISL 2014. The HTC branding occupied the front chest position on the NEUFC Jersey.
HTC renewed its association with the ISL franchise NorthEast United Football Club (NEUFC) as the Principal Sponsor for the second consecutive year in 2015 as well as in 2016.
Creatigies Communications assisted the unison of NEUFC and HTC.