HTC India tied up with PVR Cinemas across the country to promote their products through on screen. In total 24 cities, 46 multiplexes and 176 screens across the country.
The promotion was for 20 weeks. A 10 sec special animation slide with voice over just before the start of the movie saying “Keep your phones on silent mode” was well appreciated by the movie lovers. On screen a 20 sec HTC TVC was shown before the start of the movie. The promotion was also through digital screens and HTC branding on PVR website.