Mid Day – DYC Let the Trip Begin – 2007

Creatigies recommended supporting the launch of DYC with the creative proposition being leveraged through a daily print-based contest highlighting the brand promise of ‘Let the Trip Begin’.

Each day, before the start of each match some amazing “head –to- head” statistics enthralled and involved the readers of Mid Day

Use of brand graphics, colours and imagery made the entire media effort stand out in a cluttered environment, and the interesting stats with reference to the two Countries playing on a particular day alongwith a question thrown to Mid-Day readers , along with daily and bumper prizes made it a successful and exciting promotion.

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