Creatigies and Radio Mirchi envisaged and implemented ‘Sapno Ki Azadi’ campaign for Modicare (one of India’s leading Direct Selling Companies) across 6 cities covering 18 colleges and 18 RWAs.
Sapno Ki Azadi is about financial freedom for women from all walks of life, be it college going young women to new mothers to housewives.
The campaign is a mix of On Air (Radio) and On Ground (Colleges & RWAs) integrations and cross promotions.
