Movies: Say Salaam India, 2007

Creatigies, the marketing partner for the producers by Credence Motion Pictures & Speaking Tree Films, brought on board Reebok and Lotte Spout to create a “brand-connect” through a fresh and exciting opportunity.

Reebok being a leading brand in sportswear and equipment was featured in the movie as the clothing and equipment partner for the local school team and got to showcase a complete range of Reebok clothing and cricket equipment along with an emotional connect of supporting the “ under-dogs” who went to win the tournament.

Lotte which has a leading brand of chewing gum called Spout was interestingly integrated into the film, as the title of the cricket school tournament . The “Lotte Spout School Chanllenge” became the focal point of the movie, and brand connects through sampling at the shoot etc made it a successful association.

Reebok leveraged the association and promoted the top of line “Rahul Dravid” cricket shoe collection, as well as ran a 30 sec TVC across various mainline channels promoting the movie and its association with the same.
Director: Subhash Kapoor
Cast: Sanjay Suri, Milind Soman, Sandhya Mridul, Sachin Khedekar, Anuj, Preteek
© Credence Motion Pictures & Speaking Tree Films

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