To connect well with the target group for Reebok Jr., Creatigies put together a marketing / communication opportunity for Reebok with a tie up with Navneet notebooks. The specially created series of notebooks featuring Reebok brand ambassadors MS Dhoni, Yuvraj Singh and Allen Iverson were launched.
Promoted through the wide network of Navneet’s distribution network, the books became a collector’s item for the target group. A specially designed pack with a Dhoni poster made the set of books irresistible to the young ones.
