Life OK on the sleeve of Team CSK. India’s only channel that’s dedicated to cherishing life has found its match on the cricket field! Making an unusual move, Life OK, Star India’s new general entertainment channel became one of the sponsors of 2 times IPL champion – Chennai Super Kings (CSK). CSK already had other big sponsors and this is the first time it has got a GEC channel on board. The two times champions of cricket’s premier league proudly wore the Life OK logo as they welcome the channel as their newest team member and espouse the values that are dear to Life OK – appreciating life’s finer things from family to friends to finding happiness in modest yet noble causes.