Washington Apples, one of the leading fruit brands in India announced its partnership with two times IPL Champion Chennai Super Kings as ‘Official Fruit’ for IPL5. Having brands like Washington Apples and CSK come together is a unique combination and be a trendsetter. Having such strong common brand values, it was a perfect marriage, and that the players and the fans enjoyed a bite of the big apple. The associated brands spread out the message that help in delivering, the common values of healthy & active lifestyle, fitness and commitment to excellence. This association to value brand, business and motivate the fans to lead a healthy active life.