Being at the forefront of innovation, Creatigies brought Tata Motors (Commercial Vehicles) on board Radio Mirchi to showcase a special program – Badlo Soch Ka Gear.
One of India’s leading commercial vehicle manufacturers, Tata Motors showcased customer testimonials about how Tata Intra changed their lives narrated by RJs across the country. Olympic Medalists Bajrang Punia and Ravi Dahiya were also interviewed. The campaign was populated on Mirchi’s national social media handles as well as RJs’ social media handles apart from Radio.