The HT City Crystals People’s Choice Awards, 2010

The HT City Crystals People’s Choice Awards for excellence in food and beverage have had Delhiites buzzing since the 227 nominees in 21 categories were announced.
The concluding ceremony was an apt conclusion, as the who’s who of the Capital gathered at the ITC Maurya hotel to attend the awards function. From top chefs and restaurateurs to noted names from various fields, the evening was a star-studded affair.
The People’s Choice Awards — conferred on 21 restaurants — were decided on the basis of more than three lakh votes, gathered via e-mail, SMS, and on-ground voting.
Creatigies got Teacher’s as the associate sponsor and Orbit Chewing Gum and Del Monte as Official Partner with the Crystal Awards.
While Teacher’s set up the bar at the awards night, they were made of activations in city’s bars and pubs as a lead up the grand night.
Orbit promoted dental hygiene after-meal as core thought through this association that saw multiple activations across various city restaurants.
Del Monte products were integrated at various on ground activations.
All the participating brands got huge media value through the comprehensive promotion plan for The HT City Crystals People’s Choice Awards.

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