Timex – Procam International – Marathons – 2011 – 12

Global watch giant Timex announced its association with three Gold Label marathons as the timing partner and official watch for all races in India. These are Standard Chartered Mumbai Marathon, the TCS World 10 K Bangalore race and the Airtel Delhi Half Marathon.

Brand Timex has always stood for high energy and youthfulness, especially with an outdoors and sporty outlook. This was a perfect opportunity for the brand to dominate a segment, and move it into racing and lifestyle. The fact that the Timex team felt excited by the opportunity was the perfect kickoff.

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